February 22, 2012 | DomainInvesting.com
Neustar Domain Names

.CO Gets (Free) NASCAR Exposure


Brandt is an agriculture company that “helps farmers mitigate risk.” The company recently changed its website url to Brandt.CO, and it appears that they are using their NASCAR sponsorship to get the word out. As you can see, the new url is prominently located on the hood of the #31 car, driven by┬áJustin Allgaier (photo from Brandt racing website).

Last year, the car’s hood only said “Brandt Professional Agriculture” and this year, the Brandt.CO url sits in front of the “Professional Agriculture” tagline. Now if only the racing team would ditch the long, hyphenated brandt-inc-racing.com domain name for its website, the company would be better off.

Interestingly, Brandt.com is owned by a French company that does not appear to offer similar products or services. Hopefully, NASCAR fans will note the url change and not visit the other site. Wonder if the .CO url will be prominent on t-shirts, hats, and other branded NASCAR paraphernalia. In my opinion, it’s doubtful that the .CO Registry had anything to do with the placement (confirmed).

Someone also posted an article about this on Namepros.