May 4, 2012 |
Neustar Domain Names

Yet Another Way to Use LeadRefs


I am preparing to launch a new website on I’ve am in the process of having the website built, and I am working on having expert articles written to help people plan their own events and to guide people on how to find an event planner. I will also be sure to include information about how aspiring event planners can start a business.

One of the first steps in getting traffic to the new website will be to get event planners to sign up for listings on the site. This will add more unique information to the website, will give visitors a reason to check out the website to find an event planner, and it will drive traffic to the website via search.

Contacting businesses to offer listing discounts can be a time consuming task, but I can now use LeadRefs to cut down on that time. Instead of finding and visiting various event planning websites, I can do searches for domain names like these:

  • ….etc

These searches will provide the Whois contact for similar domain names. Although many names aren’t owned by professionals in the field, I can scan through the list and find qualified event planners. For instance, would probably be a good indicator that emailing Jane about a free listing will yield positive results, while would indicate a domain investment company and not an event planner.

I am going to try to get event planners to sign up this way, and I’ll let you know how it goes.