5 With… Rick London, National A-1 Advertising
Rick London is the owner/operator of National A-1 Advertising based in Philadelphia. National A-1 owns some of the best domain names, including Free.com, Girls.com, Boys.com, Babies.com, Antiques.com, Fun.com, Teens.com, Divorce.com and many other great domain names. Additionally, National A-1 was the company who purchased Pizza.com after an auction involving another company fell through on Sedo.
The closely held company is very private, and I appreciate them granting an interview. I look forward to a future conversation with Rick about the current market situation and how his company is coping.
ES: What was the first domain name you ever purchased, do you still own it, and what is your most recent acquisition?
RL: Do not recall. Most recent better domain Pillows.com
ES: When did you first realize the value of domain names, and when you began to purchase high value domains, how did you finance your expensive purchases?
RL: We have been in the business of marketing vanity telephone numbers for over fifteen years. The business model for vanity telephone numbers and domains is the same. We have the funds from our many past and current business endeavors.
ES: How is your company coping with the decline of pay per click revenue?
RL: Revenue and business of all types does not always increase or stay the same. We earn less money on our traffic domains but almost all of the better domains are not purchased based on their revenue.
ES: Do you regret ever buying or selling a domain name and why?
RL: Of course, but in the general course of any business this happens. The less mistakes one makes the more successful they are.
ES: Is there anything you would trade your entire domain portfolio for?
RL: We would sell anything or everything for the right price.
ES: What is your end game with your domain investments?
RL: There is no exact “end game”. You never know what the future holds. We would sell any domain to someone who needs it for a specific business and who would pay substantially more than the revenue dictates. We are developing certain domains into what we hope are key sites that will generate substantial income for years to come.
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