Comments on: 5 with… Rob Monster, CEO of Epik Domain blog featuring domain investing strategy, domain valuation, and domain development commentary from Elliot Silver, founder of Top Notch Domains, LLC. Fri, 25 Apr 2014 00:20:29 +0000 hourly 1 By: DNM Thu, 07 Feb 2013 15:27:44 +0000 “Keep in mind that Bumper Protectors is a category with 3,000 monthly exact searches, or 100 searches per day. As such, a good outcome here is say 30 clicks per day, or 10,000 clicks per year, which at $0.18 per click is still a nice business. In other words, it is not a question of retiring on but rather assembling a portfolio of 100 of such names. And fortunately, we find that you can achieve similar results with a hyphenated .com or .net. This means that it becomes affordable to have 50-100 income-producing sites without having to spend a fortune on domain purchases.”

More like 140 exact match searches. There is no guarantee web-users will click on ads, visit the website, and etc. This entire paragraph discussing stats and conversion is flawed. However, assembling 100 domains to build into revenue stream is good advice.

Even if you owned a category killer domain, you may still only get 85-88% of the keyword searches. People tend to click on the ads and also visit secondary websites.

It is misleading for Rob to suggest that there are 3,000 exact match searches per month on a keyword that basically has 140 exact match searches as part of a small industry.. To say that you can probably get 30 ad clicks per day at $.18 per click is sugar coating the true value of this domain.

In any case, good thing you sold the domain. The singular was actually the much better domain.

By: DNM Thu, 07 Feb 2013 15:18:58 +0000 @Morgan,

I know your post is a few years old now. Are you currently buying strong keyword domains to enhance your revenue stream? Let us know.


What happened to It appears you sold the domain and it’s now parked. In my honest, as mentioned back when you developed the bumper domain, I never really saw the market value. Of course, bumper protectors are popular out in NYC, but that is for the people who drive rather than take public transportation.

The singular is much better. The plural can house many bumper protectors. No disrespect, but the bumper protector market never seemed that appealing. Thanks.

By: roddy Mon, 30 Aug 2010 09:22:14 +0000 I have a few lined up for creation and i am quite excitied to try something a bit more positive than just parking

By: morgan Fri, 27 Aug 2010 16:06:40 +0000 Yes – $30/day across the entire portfolio – clearly not ready to retire yet, but a few points:

Many of these 75 portals are less then 2-months old and are still in various states of being indexed by Google. just hit page 1 of Google and will be auctioned at the Epik conf this September

This daily revenue has never stopped increasing – it hasn’t been dramatic, but seems to be increasing by $2-3 each week or so.

Epik’s rev share which starts at 50/50 begins to ramp up (in the owner’s favor) once you hit $1k/month .. so once I hit $34/day I start seeing a higher revenue share.

I’m starting to see a compounding effect in that I’m reinvesting proceeds into more portals.

cheers all

By: Domain Name Wire » News » Domain Name Industry Week in Review - The Domain Industry's News Source Fri, 27 Aug 2010 14:48:51 +0000 [...] about going to the Epik conference next month? Read this interview with Rob Monster over at Elliot’s [...]

By: yanni Fri, 27 Aug 2010 11:42:27 +0000 @ Acro

Since Morgan’s top earner is making $10 per day, I would assume that the $25-30 range is for all 75 of his domains,

@ Rob

I realize this is a long-term investment strategy and, since product portals were basically started early this year, it’s a bit early to judge their success rate.

It would be interesting if you could disclose median earnings of all product portals across the Epik network, even at this early stage so potential clients can get a rough idea of what they would need to invest in set-up costs before they can be in the black within, say, five years.

For example, you mention in regards to Elliot’s that, 10k clicks per year would be a good outcome [judging Google search stats], at $0.18

That would be $1,800 minus Epik’s 50 percent, minus set-up costs [ $249 in this case ] for the first year, and $900 per year after that, assuming no negative or positive traffic growth.

Good deal.

You also mention that the idea is to develop 100 sites as these in order to have a decent income-producing business.

Using the 20/80 rule, Elliot would have to develop 500 domains at a cost of $124,500 for a yearly return of 90,000 K plus adsense, after the second year.

Sounds like a good business proposition, assuming that Google love will always be there.

Of course, these are all suppositions which can be disproved or enhanced if we had actual numbers to work with.

Working with Morgan’s numbers above, with 75 domains in the network and $25-30/day gives us $122 to $146 earnings per year per domain [before the split and not counting adsense earnings], which puts him in the black in approximately 4 years.

So, give us some numbers to work with, Rob.

Overall, you seem to be doing a great job in producing a strong, hands-free alternative solution to parking. I like your idea of eventual drop-shipping and would love to see you produce lead-gen portals, as well as introducing solutions for foreign traffic domains.


By: Louise Fri, 27 Aug 2010 01:15:26 +0000 @ Elliot said: “What can I (and others) do to build traffic and revenue to our Epik websites?”

You can post the test site on Elliot’s blog so the attention brings it up to #5 on Google – congrats!

- L :)

By: Acro Fri, 27 Aug 2010 01:08:26 +0000 IceCreamMaker .com is #1 in Google when searching for the exact keywords. While the earnings aren’t small, I doubt it’d be earning as much if it weren’t for Google placement, so how much did it earn parked?

@Morgan $30 /day with 75 domains in total or per domain?

Also, are the earnings displayed in /stats before or after the 50-50 split with Epik?

By: Elliot Thu, 26 Aug 2010 22:58:07 +0000 @ dude

This is the one I’ve seen referenced:

$300+/week is pretty good, IMO.

By: dude Thu, 26 Aug 2010 22:56:53 +0000 does anyone have a success story?

By: morgan Thu, 26 Aug 2010 22:47:41 +0000 I currently have about 75 portals with Epik earning $25-30 a day. I’ve seen this daily revenue increase by a couple of dollars per day every week and this steady increase correlates closely to the indexing of sites in Google that Rob outline above. My portfolio is organized around a few verticals (baseball, kitchen, pets, baby etc) so that I can benefit from network effects (Epik storefronts are intelligently interlinked). The quality of my domains ranges from decent .com generics like to hyphenated .net like ($2-3/day lately). My current revenue leader has position #1 on Google and banks $5-10/day every day –

I’m actively building as my portals as I can afford and aggressively reinvesting revenue into the process. By all accounts the process seems to be scaling gracefully. Rob and his team are a pleasure to work with.

By: BFitz Thu, 26 Aug 2010 22:33:38 +0000 I just started with Epik and if their results are half their service it will be a homer!

By: Tim Smith Thu, 26 Aug 2010 20:26:03 +0000 Great stuff Elliott.

I’ve been very happy with Epik to date. Rob and his team respond quickly and accurately. Even if technical troubles arise the team jumps on them and gets it done.

I currently have a total of 5 names with Epik. The 2 completed and active are not hitting big numbers yet, but are making more than I did with parking – and enough to cover the initial cost within 1 year. Looking forward to the conference to put faces with the names I’ve been emailing with.

Buying and holding is not the key to us latecomers. Creating businesses is the key.