A Logo is Important
I’ve seen quite a few logo-less mini sites (including one of my own), and as a person with a marketing background, I believe a logo is essential for a website. While search engines should bring a well designed website a large percentage of its traffic, it’s important to remember that a logo will help visitors remember your website’s name, making it easier for them to find it again in the future. Just about all of my websites have nice logos (at least in my opinion), and there are a variety of options out there for finding a good logo.
If you look around at brands from around the world – both large and small – almost every one of them has a logo to stand out from their competition. Some might be plain logos, while others are more elaborate, but the purpose is for customer recollection, brand positioning, and general marketing of the company. The same should go for your websites, as a logo makes the site – even a mini-site, look like its an official company rather than just a traffic-driving website built to generate revenues from PPC advertising. I received several compliments from people in the birding industry when I introduced TropicalBirds.com, and this allowed me to establish link trades of relevant websites. Without a logo, I doubt this site would have been taken seriously.
I have a web designer that created my geodomain logos, incorporating a variety of elements from each city. My other logos were designed by a company called LogoJeez, which has pretty quick turn-arounds. I always get the least expensive package knowing that they will re-do a logo if I am not satisfied with the initial 4 concepts. I’ve also used 99designs.com for a logo design contest, which I used for my blog’s header and my company’s corporate look/feel. There are plenty of options out there for logos that range in price from $100+.
As my track coach used to tell me, if you are going to do something, don’t do it half-assed. If you are going to build a website on a nice domain name with good content and SEO, you might as well pay a bit more and make it look even more professional.
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