Adapting to the Changing Internet Landscape
Back from a short trip to the beach. I’ve been reading quite a bit on the new vanity TLDs, and the best conclusion I can come to is that nobody really knows for certain how things will play out. Neither the people who are vociferously stating that .com will always be king (myself included), nor those who are saying that new extensions will cause major sweeping changes to the Internet, really know for sure whether their opinions will be accurate.
What is for sure is that some people will take a big financial risk with these new extensions and some people will remain on the sidelines. In five years, there will be some obvious winners and there will be some obvious losers, but the answers will not be seen over night. I am eagerly observing from the sidelines for now, observing what my friends are doing, getting ready to make changes to my business model if they are necessary. Change is essential to growth, and being able to adapt to industry changes is fundamental.
The domain industry has changed quite a bit, even in the five years that I’ve been involved in the industry. The one constant thing is that the people who are able to adapt to the changes and work within the new parameters are those who are successful. While my thinking about .com may be inaccurate, I (and others) will still manage to do well if we are able to notice changes quickly, and are able to adapt to these changes rapidly. Just because I didn’t buy my first domain names in 1995 doesn’t mean that I wasn’t able to be successful. I found the industry later than many, but I learned as much as I could, took some risks and the rest is history.
It is great to see all the dialog about the new extensions on domain forums, blogs, and other news outlets. We are at a time of major change in the domain industry and in the history of the Internet. If you are reading this blog and other domain resources, it is likely that you realize how important this time is for all of us. Pay attention to the things going on in the industry, watch the industry veterans and media companies to learn about their plans, and invest wisely. You don’t have to be a trendsetter to make money, but you have to be able to adapt to the changes to avoid becoming obsolete.
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