Adspace Conference, Sponsored by Google, Doesn’t Renew Domain Name
The inaugural Adspace Conference was held on April 22, 2009 at the Moscone Center in San Francisco, California in conjunction with ad:tech San Francisco. Adspace’s lead sponsor was Google, and it was billed as a “One-day event, sponsored by Google, to highlight billion-dollar ‘hidden economy’ and best practices leveraging AdSense and other networks.”
The event is still prominently mentioned on the Ad:Tech website, along with a link to its website, located at AdspaceConference.com. Unfortunately for the conference management team, the domain name was allowed to expire on 1/20/2010, and anyone who visits the website will see a Godaddy parking page.
“Contextual advertising is a $6.7 billion industry globally,” says Marc Phillips, co-director, ADSPACE, LLC. “By bringing this community of publishers and advertisers together, ADSPACE can help attendees learn how to make more money from text advertising such as Google AdSense and other affiliate advertising offers.”
Hopefully this was just an oversight rather than a reflection of the future of this conference. Unfortunately, the domain name had a private registration, so I couldn’t contact the previous owner to ask about the domain’s expiration. However, I do recommend registering a name for longer than a year or two, keeping an active credit card on file, and managing your own domain registrations.
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