Affiliate Domain Development
I’m still pretty enthused about affiliate marketing after spending some time at Affiliate Summit in New York a couple of weeks ago. On Saturday, I mentioned that I would like to do some sort of affiliate website for my next project, and I am looking to find a name in a category of interest. I had a couple of questions emailed to me about the project I am considering, and I wanted to explain it better.
To illustrate the idea, I am thinking about something along the lines of owning a name like DomainParking.com (just an example). In addition to explaining how PPC works, discussing parking provider relationships with search engines, and other information, I would have a page dedicated to each domain parking company. The page will give information about the parking company with a sign-up button that has my affiliate link. It’s simple, but because of that, I will need a great domain name that will help me get good search rankings, so when someone searches Google for parking companies, the domain ranks well.
I am not actually looking to build a site in this vertical but wanted to illustrate my plan. It’s also not a unique business model, but I haven’t done a site like this yet, and I want to test out how it would perform on a targeted domain name. The goal will be to create a site that requires very minimal upkeep, and because of the targeted domain name, it will rank well in search engines. Not only do I want it to be in a vertical I am familiar with, but the affiliate payments should be high enough to offset development costs and the domain acquisition costs.
Like CabCompanies.com (which wasn’t expensive and has decent paying clicks), I want to be able to have an ROI of under 3 years. I don’t know if it will work out in the case of CabCompanies.com, but that’s the goal.
In any case, Rick Latona Auctions is now holding a CPA, Lead Generation, and Affiliate Marketing domain auction, and there are a couple of domain names I am considering. The auction wraps up on August 28th. Please note, I do not have any names in this auction, and since I may be bidding, I don’t want to create competition for myself so I am not going to list the name(s) I like. I am also looking at other venues as well.
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