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Affiliate Domain Development

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I’m still pretty enthused about affiliate marketing after spending some time at Affiliate Summit in New York a couple of weeks ago. On Saturday, I mentioned that I would like to do some sort of affiliate website for my next project, and I am looking to find a name in a category of interest. I had a couple of questions emailed to me about the project I am considering, and I wanted to explain it better.

To illustrate the idea, I am thinking about something along the lines of owning a name like DomainParking.com (just an example).  In addition to explaining how PPC works, discussing parking provider relationships with search engines, and other information, I would have a page dedicated to each domain parking company. The page will give information about the parking company with a sign-up button that has my affiliate link. It’s simple, but because of that, I will need a great domain name that will help me get good search rankings, so when someone searches Google for parking companies, the domain ranks well.

I am not actually looking to build a site in this vertical but wanted to illustrate my plan. It’s also not a unique business model, but I haven’t done a site like this yet, and I want to test out how it would perform on a targeted domain name. The goal will be to create a site that requires very minimal upkeep, and because of the targeted domain name, it will rank well in search engines. Not only do I want it to be in a vertical I am familiar with, but the affiliate payments should be high enough to offset development costs and the domain acquisition costs.

Like CabCompanies.com (which wasn’t expensive and has decent paying clicks), I want to be able to have an ROI of under 3 years. I don’t know if it will work out in the case of CabCompanies.com, but that’s the goal.

In any case, Rick Latona Auctions is now holding a CPA, Lead Generation, and Affiliate Marketing domain auction, and there are a couple of domain names I am considering. The auction wraps up on August 28th. Please note, I do not have any names in this auction, and since I may be bidding, I don’t want to create competition for myself so I am not going to list the name(s) I like. I am also looking at other venues as well.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (16)

    Mike

    Good luck, hope you find the name(s) you are looking for! I too have been looking for good vertical to target with a affiliate program that performs.

    Are you planning on any other methods to drive traffic to your affiliate site besides buying a highly targeted domain?

    August 24th, 2009 at 1:32 pm

    Mike

    Did you pick up any tidbits at the summit in regards to a list of good affiliate networks like Clickbank or CJ, and also what programs are hot right now (forex, acai, etc)? Looking forward to seeing where you run with this.

    August 24th, 2009 at 1:59 pm

    Elliot

    @ Mike #2

    Nothing specific really… just jazzed about the concept.

    August 24th, 2009 at 2:00 pm

    Jay

    If you are gonna do the site on domain parking I got 4 two word .com domains and 4 three word .com domains that would work, all eight of them are 3+ years old, hit me at the email address I submitted this comment from if interested in the list.

    August 24th, 2009 at 3:38 pm

    Gordon

    STOP IT. STOP IT NOW ELLIOT.

    Stop with these other ideas and turn your big websites into real media players.

    August 24th, 2009 at 4:07 pm

    Elliot

    LOL…

    Have a looksee…

    http://www.lowell.com
    http://www.lowell.com/real-estate
    http://www.lowell.com/restaurants
    http://www.lowell.com/hotels

    I am positioning myself to do that, but I haven’t done what Shaun’s done and gone all in yet. I don’t have the stones to do it… but I am preparing. I have the foundation laid and am slowly growing my advertising base.

    August 24th, 2009 at 4:09 pm

    ron

    well, I could offer you domainfundamentals.net.

    August 24th, 2009 at 4:30 pm

    Elliot

    Not looking for domain submissions, but thank you.

    August 24th, 2009 at 4:33 pm

    ppcbz

    You aren’t only limited to offers in the CPA space… with great domains you have the potential to setup your own affiliate program or build your own leads. Going direct has its pros and cons, but developing websites around one vertical via affiliate marketing can be tough if there are few offers for it. (what happens when they all die?)

    August 24th, 2009 at 6:41 pm

    AK

    Stick with product related domains as you can always monetize them through many different affiliate programs and earn a percentage of sale. I think this is where domaining is headed as cpc parking revenue declines over time.

    August 24th, 2009 at 11:52 pm

    roddy

    The world is changing quickly , always think outside the circle if possible and dream of not is, but what can be

    I recently registered

    appsaffiliateprogram / com

    appsaffiliateprograms/ com

    You may not need a fortune for a good affilate domain name , just a vision into what can be ,

    good luck with it

    August 25th, 2009 at 12:40 am

      Elliot

      @ Roddy

      I want a great domain name so I can focus less on SEO and updates. I want it to rank well for the keyword with little effort.

      @FM
      You spelled parking wrong (I am sure it’s intentional but not interesting to me).

      I am looking for acquisition targets on my own – no need for any submissions.

      August 25th, 2009 at 7:33 am

      rhakim

      I have these domains that are niches :

      GraphicScanner.com
      can be used for High Quality Scanners, such as Xerox, HP, Epson, etc

      CancerTablet.com
      can be used for pharmaceuticals that produces medicne for cacer

      SalesAccountant.com
      can be used for consulting services related to sales accountant

      RadiationRobot.com 
      can be used for Robots that manages Radiation environment

      If interested can contact me at rhakim@denkz.com

      September 8th, 2013 at 5:48 am

    Tobias

    I believe we will see more parked domains use CPA.

    For example, we have an internal beta that turns domains given a keyword into CB affiliates. An example is http://www.queensbet.com. This uses CB products that have commissions of $25 – $50, which for this site brings $500 per month (on SedoPro, it made less than $50 per month). Again, the key to this whole thing is to make it scale for hundreds and thousands of domains.

    Most domainers have ignored CPA historically because CPC was easy money. This will change. In addition, Google itself is in the game with their own CPA experiments (http://www.google.com/ads/affiliatenetwork/).

    August 25th, 2009 at 3:21 am

    FM

    I can propose you:

    DomainParkKing.com

    NameParkKing.com

    available at Sedo.com

    August 25th, 2009 at 5:52 am

    Borat

    Do homework oF affiliate. . lots of the scammer. I sold 2 goats on my domain goatherderspace.kz and no payout .

    August 26th, 2009 at 3:53 am

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