Amazon Acquires 3 .Club Domain Names

Amazon has acquired three domain names from the .Club registry, matching generic brands the company operates. Amazon acquired Prime.Club, Alexa.Club, and Fire.Club. All three of these domain names were acquired for an undisclosed amount, and Amazon used its corporate registrar for the purchase.

Today is “Prime Day,” at Amazon. The company is offering special deals to customers who are Prime members at Amazon. Prime.Club is being used by Amazon to forward traffic to the Amazon Prime Day landing page with special Prime Day deals. Alexa.Club currently forwards to the Amazon Alexa landing page, and Fire.Club currently forwards to the Amazon Fire landing page.

.Club Chief Marketing Officer Jeff Sass complemented Amazon on its new gTLD strategy.”Unlike many brands, Amazon has done a great job of using various names they’ve registered as logical shortcuts and re-directs to different aspects of the Amazon business,” he told me.

Whether these three domain names were acquired for marketing or defensive purposes, it was wise for Amazon to get them given their generic / descriptive nature. Theoretically, these three domain names could have been used by others. For instance, someone named Alexa could have used Alexa.Club as long as it didn’t infringe on Amazon’s trademarks.

Last month, the .Club registry sold over $100k worth of premium domain names, as detailed in their just published blog post. Jeff told me that  this figure includes these three Amazon purchases.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. Excellent Domain Name information Elliot — Especially coming from Amazon.com — One of The Best if not The Very Best Marketing Experts in the World Today… Jeff Bezos knew Exactly what he was doing from Day #1…

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Handoff to Dan on Imported Leads Can be Confusing

0
I've been using the lead import option at Dan.com more regularly. Although the 5% commission is not ideal, transactions tend to move more quickly...

ArtificialIntelligence.com Goes Up for Sale

8
I tried to buy the ArtificialIntelligence.com domain name multiple times over the last 10 years. The emails I sent to the registrant went unanswered,...

EU Gives More IP Protection to Food & Drink Producers

0
Did you know that some well-known food and drink varieties are protected intellectual property regulations? Popular types of drinks and foods that are protected...

Price Testing

1
In 2022, my wife and I decided our kids were ready for some big mountain skiing and we planned a trip to the Rocky...

GoDaddy Making You Sign in to See What You Renewed (Updated)

3
This morning, I noticed something different in a domain name renewal email from GoDaddy. Instead of telling me exactly what domain names I renewed...