If The Answer Isn’t “No” Be Persistent
Yesterday, I wrote an article discussing transacting a domain name purchase in person, and the part of the article covered how I had been trying to buy this domain name for a few years. I want to discuss that aspect in this article.
Had I not been persistent, I am sure I would not have had the opportunity to buy the domain name. I must have sent 4 or 5 emails since 2010, and I also made a few phone calls. Despite the fact that I only received one reply before getting a counter offer, I persisted, and that helped me close the deal. I want to share a few pieces of advice that might help you get the domain name you covet, and I welcome your input as well.
When I sent these emails, I kept them short and sweet. The first email had an offer, and the offer was rejected. I counter offered, and I didn’t hear back. My subsequent emails did not have higher offers, but they reaffirmed my counter offer. I did this because I felt if I raised my offer each time, the owner might think that subsequent emails would have even higher offers. There was no reason to outbid myself, so I kept the offer the same hoping they would assume that was all I would offer.
I continued to monitor the development of the website. From the time I made an offer to the time we worked out a deal, the domain name was not developed. Had it been an active website or an updated website, I probably wouldn’t have followed up. If someone is putting in the time and effort to continue growing their website, having someone continue asking about the domain name probably would have been a fruitless effort and potentially insulting. It could either be interpreted as me not bothering to see if there was development or my passively telling them that I could do better.
My emails to them let them know I still had an interest in the domain name and that I would be interested in buying it if they ever sell it. There have been times I didn’t follow up only to see a name at auction in the final moments or in a sales report without having the chance to bid. Keeping my email fresher in their minds was probably helpful, although it had been 11 months since my last inquiry.
One thing I recommend is adding a reminder to your calendar, perhaps every 6 months or year. Don’t send emails monthly because it could be annoying or sent to spam automatically. You also might want to make annual phone calls to be sure your email was received.
If the domain owner ever says “no” outright, I recommend not bothering that person again. One final “thanks for considering my offer” and “please contact me if something changes” email would be sufficient as nobody wants to be pestered.
Being persistent may help you close the deal. Just don’t turn into a pest.
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