As Usual, Traffic to Cowboys.com Increases
It’s been almost four years since Cowboys.com was acquired by a group of domain investors for $370,000 after a reported bidding error by an official from the NFL’s Dallas Cowboys. As Rick Schwartz wrote at the time, “the “Attorney” for the Dallas Football team said days later that he thought the price was $275 and not $275,000.”
Unfortunately for the people involved in the acquisition, the development project that some envisioned seems to have petered out and there isn’t much residing on the domain name. Despite this, visitors still type in Cowboys.com by the thousands.
I don’t think Compete is a good source of data for parked domain names like this, but it shows nearly 20,000 visitors in August as NFL training camps opened, and well over 30,000 during the season last year. I am sure there were thousands of visits on Monday night when the Cowboys played the Detroit Lions on Monday Night Football.
I understand that 25,000 +/- monthly visitors is really just a drop in the bucket when compared to the nearly 2 million +/- visitors its DallasCowboys.com website receives each month during the season, but the cost to acquire Cowboys.com would also likely be a similar drop in the bucket.
Cowboys.com is still listed for sale at Sedo, and I think the Cowboys would be wise to purchase it, perhaps via the broker representing the domain name, Dave Evanson (dave.evanson @ sedo.com). Knowing that domain investors own Cowboys.com, I would think the Cowboys would want to make more of an effort to own the name.