As Usual, Traffic to Cowboys.com Increases
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As Usual, Traffic to Cowboys.com Increases

6

It’s been almost four years since Cowboys.com was acquired by a group of domain investors for $370,000 after a reported bidding error by an official from the NFL’s Dallas Cowboys. As Rick Schwartz wrote at the time, “the “Attorney” for the Dallas Football team said days later that he thought the price was $275 and not $275,000.”

Unfortunately for the people involved in the acquisition, the development project that some envisioned seems to have petered out and there isn’t much residing on the domain name. Despite this, visitors still type in Cowboys.com by the thousands.

I don’t think Compete is a good source of data for parked domain names like this, but it shows nearly 20,000 visitors in August as NFL training camps opened, and well over 30,000 during the season last year. I am sure there were thousands of visits on Monday night when the Cowboys played the Detroit Lions on Monday Night Football.

I understand that 25,000 +/- monthly visitors is really just a drop in the bucket when compared to the nearly 2 million +/- visitors its DallasCowboys.com website receives each month during the season, but the cost to acquire Cowboys.com would also likely be a similar drop in the bucket.

Cowboys.com is still listed for sale at Sedo, and I think the Cowboys would be wise to purchase it, perhaps via the broker representing the domain name, Dave Evanson (dave.evanson @ sedo.com). Knowing that domain investors own Cowboys.com, I would think the Cowboys would want to make more of an effort to own the name.


About The Author: Elliot Silver is an Internet entrepreneur, and he is the publisher of DomainInvesting.com, a website that shares domain investing news, insight, and strategy. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (6)

    JOSH

    As long as the broker doesn’t have a vested interest in it?

    If the boy’s don’t buy this name it could go down as a top domain bust.

    If I were them Id go much lower than the original auction price, only way imo any investment will be recouped at all because my understanding is it is a VERY long roi lol

    October 12th, 2011 at 11:47 am

    Kevin Davis

    They spent a billion dollars on the new stadium.They don’t get it.REALLY?

    October 12th, 2011 at 3:29 pm

    John

    Jerry Jones “Gets It”. He probably is unaware.

    October 12th, 2011 at 4:19 pm

    Olney

    I may be the odd person out but I believe the investment is a greater risk if there’s only one potential target buyer. That’s just my opinion. If someone wants the brand they have to pay Dallas Cowboy’s price but if the Dallas Cowboys doesn’t want the name (or need it), most companies might not be able to pay that premium.

    October 12th, 2011 at 9:38 pm

    Steve Palmer

    Correction, Lions played the Bears on Monday night. They had the ultimate comeback win against the Cowboys on Sunday, Oct. 2nd :)
    I’m from the D… this jumped out at me lol

    October 13th, 2011 at 3:16 pm

    LS Morgan

    If I were the Cowboys, I’d sweat them for another yea or two, then offer a parachute at a loss… Or, break a UDRP/lawsuit off in their ass for TM infringement, since no matter what you enter into the little search box, you get “Dallas Cowboy” keywords in the “related search”, which in turns serves up trademarked ads…

    I really hate this kind of ‘domainer strategy’ and always cheer when they lose, then laugh when they start crying and blubbering in their soup about how unfair the TM process is, because it wouldn’t let them use their overlapping name to profit off someone elses trademark.

    October 14th, 2011 at 7:52 am

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