Ask for a Right of First Refusal
Seller’s remorse is fairly common in the domain industry. As an active seller, there have been plenty of times I regretted selling a domain name I would like to have kept for various reasons. I have an idea on how to combat seller’s remorse just a bit.
When you are in the process of selling a domain name, ask for a right of first refusal if the buyer ever decides to sell the domain name in the future. Most buyers will say no because this could hinder a future deal, but there may be a chance that you could negotiate this into a deal.
I’ll explain how this would work. Let’s say you sell a domain name for $25,000. If the new owner decides to sell it and has a $50,000 offer on the table, he would have to offer it to you for that offer before agreeing to sell the domain name. Most likely, you will say no most of the time, but it’s good to have the opportunity to re-buy.
There is one time that this right of first refusal might present a good opportunity. Think about the Brand.com domain name, which had been acquired for $500,000. The company filed for bankruptcy, and the domain name was reportedly re-sold for $300k. With a right of first refusal in place, the company who sold Brand.com for $500,000 would have had the opportunity to buy it back for $300,000 (I am not a bankruptcy expert, so I am not entirely certain). Maybe they would not have wanted it, but they would have had the opportunity if they had the right of first refusal.
As mentioned earlier, most buyers would balk at this type of deal. That being said, there are some companies that are desperate for a particular domain name, and they’ll be willing to agree to that term, especially if they think a re-sale would be exponentially higher. Knowing you’ll have the opportunity to buy a domain name back in the future could help overcome a case of seller’s remorse.
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