Be Mindful of the CAN SPAM Act
Last week, I posted an article that shared an email I send to potential buyers of my domain names. The purpose was to give readers an idea about what to write when contacting potential buyers, but there wasn’t information about email protocol, aside from the marketing advice.
According to Wikipedia, “The CAN-SPAM Act of 2003 (15 U.S.C. 7701, et seq., Public Law No. 108-187, was S.877 of the 108th United States Congress), signed into law by President George W. Bush on December 16, 2003, establishes the United States’ first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions.”
People in the US who send commercial emails must abide by this Act or face potential financial penalties. If you are in the US, or if you are sending emails to US-based businesses, I think it’s very important for you to read up on the CAN SPAM Act and be knowledgeable about what you can and cannot do when sending emails.
For me, I generally add a line at the bottom of the email to let the recipient know that it’s a one time hand-sent email and that they weren’t added to any mailing list. In addition, I generally include my company’s mailing address as well, to ensure compliance with the Act.
I am not a lawyer and can’t advise on who needs to abide by the Act or what exactly needs to be included to prevent violations, but you should know about the Act and know what’s in it before you send out emails.