British National Speedway Changes to .CO, Almost All Teams to Do The Same
A friend sent me something interesting and I thought it would be interesting to share for those who follow .CO developments as well as those who don’t think .CO has a chance of catching on in the “real world.” If you aren’t aware, Speedway is a popular motorcycle sport where the bikes have no brakes, can accelerate to 60 mph, and have just one gear. It’s a fairly popular sport throughout the UK.
According to the official British Speedway website (SpeedwayGB.CO), there are three speedway leagues in the UK:
- The Elite League (The top league).
- The Premier League (The middle League).
- The National League (The league to hopefully train the youngsters).
In the Elite League, there are ten professional teams. Each of these ten teams (except for one) uses a .CO domain name for official websites. In the Premier League, all 14 teams use .CO domain names. Similarly, in the National League, all ten teams use .CO domain names. The British Speedway also recently changed from .com to .CO.
According to the former Edinburg Monarchs team website, the team recently rebranded to the .CO domain name per instruction from the BSPA. It seems that almost all of others have done the same.
From my perspective, I would imagine they did this for a couple reasons. First and foremost is that with .CO, all of the names they needed were available to register, allowing them to maintain uniformity among all teams in the three leagues. Secondly, .CO would allow them to have more of an international branding rather than .co.uk, which is more limited to just the UK. Perhaps this was done more so for the first reason, but both reasons would make sense.
With speedway racing a very popular sport in the UK, this is pretty big for .CO and gives quite a bit of exposure to the masses.
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