Buying.com: Largest Sale of Year for NameJet

Buying.com: Largest Sale of Year for NameJet

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Buying.com was sold in a private domain auction at NameJet yesterday for a sale price of $69,200. There were 256 bidders who participated in the auction. The Whois information lists Domain Capital as the current registrant, but I do not know if the domain name was sold by the company or an owner who financed this domain name using Domain Capital.

I reached out to Jonathan Tenenbaum, General Manager at NameJet, and he confirmed that this auction was the largest auction of 2015 on NameJet. “We are really happy to have held this auction on NameJet. It is our biggest sale so far this year and it is one of those deals that was very good for both the buyer and the seller,” he told me.

At one point in time, the Buying.com domain name was owned by CBS Interactive, Inc., and prior to that, it was owned by CNET Networks. It appears to have been sold by CBS sometime around mid-2013, and it may have changed hands more than once after that sale.

I think Buying.com would make sense to be used as a shopping comparison website. I think the nearly $70k sale price was a fair price for this domain name in the current market. Interestingly, Valuate.com gives this domain name an appraisal of $194,000.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (5)

    AbdulBasit Makrani

    IMO, new buyer overpaid IF he is a reseller and looking for profit on short term period.

    February 19th, 2015 at 11:04 am

    Ron

    I agree based on risk reward, they overpaid also, unless they had profits to reinvest. It just shows you how strong the wholesale market is on the back of the retail market. So stop selling your domains at frugal prices.

    February 19th, 2015 at 11:41 am

    Josh

    I agree, if reseller, over paid. And NEVER use NJ sales as a gauge for the resell market/wholesale, they are all generally grossly over priced. NEVER see $69k on a forum for that name, never.

    NJ is generally for wealthy buyers who gladly over pay because frankly they are too busy or lazy to research and buy private. jmo

    February 19th, 2015 at 1:30 pm

    Dhirender

    I don’t think the buyer overpaid for this name. The domain market is on fire and with premium domain names, supply is always short of demand so nothing is like overpaid.

    Its basically luck, if you have good name, and you got a buyer with deep pocket wanting that domain ( either for investment or for end use), you may end up in getting huge price for your domain.

    There are many domain names like Fund.com, sold for $9.9 million in 2008 and the name is still parked not used. The buyer of this name has money and time and is waiting for may be 15, 20 or 30 million.

    I own a domain called CCNAtraining.com , high searches and high CPC.

    CCNA training market is huge, if some big training providers got interest in this name, it may get sold for 10-20 or even 30k but if these company did not show interest, its worthless.

    pw.ca a domain owned by PWC ( Global consulting firm), Prior to them, it was owned by Adam dicker, he sold it for $60000. He was lucky enough to get interest from PWC in this domain. Otherwise other gtlds for pw are not owned by PWC.

    Pw.de
    pw.com.au
    pw.co.uk

    All of these are big market for PWC but they don’t own the domain specific to these countries.

    This clearly shows that Adam was very lucky to get interest from PWC for pw.ca domain.

    February 23rd, 2015 at 10:09 pm

    Equalizatore

    https://sedo.com/auction/auction_history.php?auction_id=163375&partnerid=44384&tracked=&language=us

    Did the seller took a pounding? or was this yet another SEDO non-paid Auction?

    March 23rd, 2015 at 11:37 am

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