Buying Domain Names Based on Search Rankings
I haven’t done this before, but I am thinking about it and would like some advice. Have you ever gone out to buy a domain name based on the current natural search position rather than the domain name? For example, if you have a great oil painting-related domain name that doesn’t rank well in Google, it might be in your best interest to try to acquire the highest ranking website (currently 1st-art-gallery.com) and do a 301 redirect to your domain name.
Although content is king and Google would probably notice that you don’t offer the same website content as what was on the #1 site, you would be able to retain the inbound links that the other website has. Since one of (if not) the biggest ways Google ranks domain names/websites is based on the inbound links, your great domain name with poor links would all of a sudden have a ton of inbound links.
Personally, I have never tried to buy a shitty domain name simply because it ranks well in Google, but since I have begun developing some of my better domain names, it might be worth doing. If anyone has done this before, I would really like to hear how this would help the domain name/website to which you 301 the higher ranking name. At the next update, would Google recognize your new name as the higher ranking website?
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