Can Development Decrease the Value of a Domain Name?
My friend Mike is in the middle of building out my newest domain acquisition, and I am getting psyched to launch the website in the coming weeks. I am not ready to reveal the name publicly yet, but I am sure some people might think it’s not great, while others will agree with my opinion that it’s a great name with an obviously workable business plan. I am excited to share – but just not yet.
Within a couple of days after I bought the domain name, I began receiving inquiries. In fact, I received an email from the owner of a similar domain name, just in a country code extension. I told him the domain name is not for sale, and that I am in the process of building it out. He also sent me a Twitter message, and I replied the same.
Last week, I put up a coming soon page with the new logo I had created. In the past week, I have received two additional inquires about this domain name. I receive unsolicited inquiries for my geodomain names on a frequent basis, but I don’t recall getting three for the same one in less than a week. The most recent one was received this morning, and after I said no, I received a follow up asking me if there’s any price at which I’d sell it. Of course, the answer is yes, but that’s simply because everything has a price.
So, that leads me to the question, “can developing a domain name decrease its value?” Would it be possible to make a domain name worth less with true development? Of course if its the source of major spam, spyware, or other thing of the sort, it could potentially have less value, but that wouldn’t be the case here.
I really believe I have a great domain name, solid business plan, and a solid marketing plan that is fairly aggressive but wouldn’t really require additional work from me because I am involved with it almost every day. But the question remains, could my developing this domain name diminish its value?
I also think there are two things at play here.
1) Can the actual developed website hurt its value?
2) Can development make it less likely that a company will want to make an inquiry about a potential sale?
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