Case Study: Register Your Company’s Domain Name
A world famous chef is planning to open a new restaurant in a few months. This restaurant is going to quickly become one of the top restaurants (probably in the world). Out of curiosity, I checked, and the .com domain name of the exact restaurant name is unregistered.
Here’s the kicker… The restaurant group bought a different (shortened) domain name for the restaurant with a hyphen in the domain name. Guess what. The non-hyphenated name is unregistered.
Ordinarily, I would consider being a good samaritan and grab both names to give to them at no cost. The problem is that if I do this and can’t get in touch with the proper person, I could be accused of cybersquatting, as the restaurant name is not a generic term. Sometimes it’s just not worth taking a chance.
The moral of this is a reminder to register the .com domain name of your business before telling anyone the name!
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