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“Invest in your Success:” Afternic Introduces New Landing Page

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I noticed a new Afternic "domain for sale" landing page I thought I would share with readers. As you can see below, the landing page does not have any pay per click advertising (PPC) on it, and the lander makes it very clear that the domain name is for sale. You can visit Stallions.com to have a look at the landing page in action.



On the top of the landing page, you can see the call to action with a phone number to call an Afternic sales associate. Afternic likes to encourage people to call rather than submit their contact information via form. Their sales team is likely very strong on the phone, and getting someone to call is a good way for the company to sell its domain names.

If a visitor clicks on the "Inquire Today!" (more…) → Read More


Share Your Thoughts About GoDaddy Auctions Valuations

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GoDaddy LogoYesterday morning, I wrote an article discussing that an updated valuation tool was being released by GoDaddy in conjunction with expiring domain name inventory coming up for auction at GoDaddy Auctions. The refined domain appraisal tool takes the Afternic sales database into account and predicts the retail value based on its proprietary algorithm.

I think it will be helpful for domain owners to find "hidden" inventory by performing searches based on valuation, and I also believe this will become a revenue driver for GoDaddy.

One thing you will notice is that when you hover over a valuation, GoDaddy displays the following disclaimer to ensure that people understand what the valuation is and what its limitations are: (more…) → Read More


GoDaddy Reintroduces Valuation Appraisal Tool

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GoDaddy LogoGoDaddy Auctions is set to reintroduce an updated valuation appraisal tool for its expiring domain name inventory. If you visit GoDaddy Auctions later on this evening, you will be able to see the "Valuation" column will be populated with a valuation range. Previously, the Valuation column was essentially useless because it was based on a parked earnings algorithm that didn't take the intrinsic value of the domain name into account. In fact, I described GoDaddy valuations as "laughable" in an article I wrote last year.

According to GoDaddy Vice President Paul Nicks, the new and updated valuation tool's algorithm uses the (presumably) massive database of Afternic sales to determine the retail price range of the domain names for sale in GoDaddy's expiring domain name auctions. Essentially, the valuation tool is predicting what the domain names would sell for at retail prices if they were listed for sale on Afternic.

The Valuation column will offer a valuation price range rather than a single number. Domain names that the tool → Read More


Clean Up Your Marketplace Portfolios!

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This morning, I received a transfer email from GoDaddy for a domain name I didn't sell or transfer. I won this domain name at a NameJet auction in February. Although I am passively offering it for sale via my Embrace.com landing page, I am monetizing it via PPC and do not have it listed for sale on any of the domain name sale marketplaces.

After receiving the email, I did a bit of research to confirm that I still own the domain name. Essentially, I wanted to make sure I hadn't resold it or that something else funky wasn't going on with the domain name. Using DomainTools, I saw that there was a "for sale" notice with a BIN price. Clicking on the link to me to an Afternic page, although Afternic indicated that the domain name was not for sale. I checked Sedo, and the domain name was listed there with the same BIN price as was indicated on the DomainTools page.

When I saw this, my hunch was that the domain name sold via Afternic. Because it wasn't my sale listing and not approved within my account as an Afternic listing, GoDaddy → Read More


Alan Shiflett Was the Real Winner of the Contest

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alan-shiflettNearly three years ago, I hosted a hand registration domain name contest on my blog. Each of the seven participants shared a list of ten domain names they hand registered as part of the contest, and readers selected who they believed registered the best domain names without knowing who registered what list of domain names. The simple rules for the contest were set out in this blog post, and voting for the contest winner was done in this subsequent blog post.

There were 260 votes cast for the winner, and it was my (blind) list that received the most votes. Although my list won the popular vote, the real winner in this contest was Alan Shiflett, who is Partner Sales Manager at Afternic. In speaking with Alan today, he let me know he has sold three of the ten domain names he hand registered!

Alan was kind enough to share the three sales and their sale prices: (more…) → Read More


Easy Deals at Afternic and Sedo

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afternic-and-sedo-logosI generally prefer to work on my own, without much outside assistance to buy and sell domain names. I opportunistically buy domain names at marketplaces, but I have never been one to regularly check or use domain sale venues such as Afternic or Sedo. Both venues have good reputations, but I preferred to go about things on my own.

In the last month or so, I have had good experiences with both Sedo and Afternic and I thought I would give them both props.

A few months ago, I listed a handful of domain names on Afternic with buy it now prices. I know that buy it now prices help sell inventory more rapidly, but I don't like to price inventory in a dynamic market like the domain name resale market. I listed a select group of names I would be happy to move at set prices and forgot about them.

One morning, I received an email offer via one of my Embrace.com landing pages. I quoted a price for the domain name, and a few hours later, I received an Afternic notification that the domain name was sold. Within a very short period of time → Read More


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