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Current Status of my LTO Sales

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Last week, I announced that I sold my first domain name via Afternic’s Lease to Own option. The domain name was sold for $4,999, which will hopefully be paid over 12 months. Notably, I turned off LTO for domain names priced below $2,000, so when I received the email I knew it wasn’t going to be a table minimum LTO.

Yesterday afternoon, I checked to see if anything had been done with the domain name I sold. To my surprise, the buyer already launched a website on the domain name. It’s not a simple WordPress theme or a template that was uploaded and potentially forgotten about. I think this bodes well for the completion of this payment plan.

Afternic Adds Traffic and Lead Stats

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Afternic has added two columns to its dashboard that will be of interest to domain investors who use the platform to sell domain names. Users can now see the number of visits to the domain name in the trailing 30 days and the number of leads the domain name generated in that time period.

To access (or remove) this new data provided by Afternic, users can select and add columns for Views and Leads on their dashboard. A generic screenshot of this shared by GoDaddy is posted above.

Rich from Dan.com Brokered My Last Deal

I recently received a $5k offer for one of my domain names listed for sale via Dan.com. I had it listed for a little less than $10k on Dan, and I countered at $9k. I asked the buyer a question, but I did not hear back.

If this offer was made on one of my own landing pages and a phone number was provided, I would have called the buyer on the phone. I would have tried to get him to improve his offer, but I probably would have taken the $5k offer had we chatted and I understood this to be a “best” offer. My total investment for this domain name is less than $100, and my hold time is less than two years.

Here’s How GoDaddy LTO Looks to Buyers

GoDaddy announced it would allow sellers to give buyers the opportunity to choose a lease to own option for domain names listed for sale on its Afternic platform. The company gave sellers a lead time to implement the LTO option before offering it to customers searching to buy domain names.

Yesterday afternoon, the Afternic X / Twitter account shared that the LTO option is being rolled out to select buyers on GoDaddy’s website. I asked Paul Nicks, President of Domains at GoDaddy, if he can share how the LTO offer is presented to prospective buyers who search for a domain name.

GoDaddy to Offer Lease to Own via Afternic

One of the most helpful offerings from Dan.com is the easy to use Lease to Own (LTO) purchase option. Domain name buyers who do not want to spend the money to acquire a domain name at the time of the sale can opt to pay for it over a period of time when offered by the seller.

Dan.com was acquired by GoDaddy last year, and the LTO option is now coming to Afternic. This means domain name buyers shopping on GoDaddy will be given the ability to purchase a domain name over a period of time, if leasing is offered by the seller of the domain name.

Afternic posted a tweet about the new offering along with an article that covers how sellers will be able to add the LTO option to their domain names listed for sale via Afternic:

Delete Stale Dan.com Listings

When I read that all Dan.com BIN listings will be added to GoDaddy’s Afternic network, I didn’t see much of a downside for domain sellers. It means there’s more exposure for domain names for sale than what is received now. At second glance, this listing migration could pose an issue for many sellers, and at the least for me, will be a bit of a time suck.

I have never been great at deleting stale (old and no longer valid) listings from marketplaces. Up until last year, I didn’t use Sedo much, so Afternic and Dan.com were the only marketplaces where I had domain names listed with BIN prices. When I sold a name at Dan.com or in private, I would immediately delete the listing from Afternic.

When I sold a name at Afternic, I would remove it from Dan.com when I could remember to do that. My thinking was that nobody would find the Dan.com listing since the nameservers would change after it sold and it would redirect elsewhere. Since people generally find my Dan.com landing pages via direct nav, it wouldn’t be likely that anyone would see the names I had sold.

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