Brand Marketing Archives |
101 Domain

Brand Marketing

Additional Thoughts About the Closing of Quidsi


On Wednesday, we learned that Amazon would be sunsetting Quidsi brands, including,, and others. Recode, Wall St. Journal, and CNBC published articles sharing this news. I was an infrequent customer of, and I was a fan of the company's usage of exact match domain names for its brands.

In my article last week, I shared a few thoughts on the news, and I thought I would share some additional thoughts today. You are welcome to give your insight about the news. I am also interested in hearing your ideas about how Amazon will use Quidsi's great exact match domain names, which hold considerable value.

5 Thoughts about Amazon shutting Quidsi: (more…) → Read More

Report: Amazon to Shut Quidsi (, …etc)


According to a news report just published in the Financial Times (FT), Amazon is shutting down Quidsi and its website brands. As you may recall, Quidsi operates websites on fantastic exact match .com domain names such as,,,,, and others. Amazon acquired Quidsi several years ago.

Here's a brief excerpt from the FT article:

"Amazon said on Wednesday that it was shutting down Quidsi, the company behind and that it acquired for $545m less than seven years ago, after failing to make the websites profitable."

I don't see any information about how Amazon will utilize these domain names once the brands are shut down. It looks like the company previously shut down Vine Market, which operated on, as that domain name now forwards to Perhaps Amazon will do something similar and simply forward these domain names to the relevant sections on its own website.

Using DomainIQ, I did a quick search to see some of the most valuable domain names owned by → Read More is Growing



Ever since I was a kid, my Mom bought sweet Vidalia onions for cooking. Because of my familiarity with this type of onion, I was a bidder in the NameJet auction for in 2014. Luckily for Peter Askew, I was the underbidder when Peter bought the domain name for $2,200. This sale now looks like a great bargain.

Shortly after acquiring the domain name, Peter set out to build a business on it. He partnered up with a local farm renown for its Vidalia onions, and the business is growing. In fact, is now taking orders for its Spring crop, with shipping scheduled to begin on May 1, 2017. As the domain name and branding suggests, the company specializes in the sale of vidalia onions.

I asked Peter about how went from domain auction win to fully operational business, and here's what he told me: (more…) → Read More

#AdvoChat with Laura Messerschmitt on March 2


On March 2, GoDaddy Vice President of Customer Experience Laura Messerschmitt will be participating in a Twitter #AdvoChat discussion. The AdvoChat begins at 11am Pacific time (2pm on the east coast). The topic of discussion is "How to Identify and Grow an Army of Advocates."

According to the #AdvoChat website, "#AdvoChat is a Twitter chat to connect, learn and share tips about brand advocacy and customer experience." People can post questions and comments using the #AdvoChat hashtag, and Laura will lead a discussion and answer questions. The target audience for this #AdvoChat is marketers who are looking to set up advocacy programs at their companies. With GoDaddy playing such a big role in the domain name business (and IS the domain name business to many people), I think it will be educational to see what Laura has to → Read More Advertising Parked Domain Name


Screen Shot 2017-02-13 at 10.25.40 AMOn the home page of, it looks like the publication is advertising a parked domain name. Under the "Most Popular" heading on the right side of the home page, there is a headline that says "Love" Not only is a domain name parked with Uniregistry, but the publication doesn't even own this domain name either. This makes no sense to me.

When visitors click on the sidebar link, they are taken to a feature section called Love Letters. Interestingly, when hovering over the LoveLetters logo at the top of the page below the masthead, the alt text is "Love Letters .com." According to the About page, "Love Letters is a daily dispatch of advice for the lovelorn that launched on in 2009." It doesn't seem to make sense to promote this as  (more…) → Read More – Killer Domain Name!


I want to share a photo of a great domain name I just saw on the back of a truck:


There are a few interesting things I want to point out. is an awesome domain name - perfect for a pest control company. It is short and super easy to remember. In fact, I remember more than the actual name of the company.

The owner of the company is not a called The company is called Hulett Environmental Services. A Google search for the company shows that their website is found on They are not using it as an easy to remember forwarder.

I don't see any public sales record for, so I have no idea what the company paid to acquire this great domain name. It looks like the company may have acquired it back in 2003. is a killer domain name and it's nice to see it being used!
→ Read More

« Older Entries