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Domain Parking

Set a Specific Keyword

10

I think it is important for domain name owners who park their domain names to be sure they are not infringing on another company's trademarks with their pay per click advertising links. I like to set specific keywords (using the Specific Keyword checkbox) at Uniregistry to avoid infringing on other marks.

One of the great things about dictionary .com domain names is that they are  generic enough that they can be used by a variety of businesses. A brand like Apple is used as a technology company, but of course there are many brands with "Apple" in them that are related to the fruit. If I owned a domain name with the word "apple" in it, I would park my domain name with a specific keyword to avoid infringing on the technology company's trademarks.

I do almost all of my domain parking at Uniregistry these days. As you likely know, the company no longer shows imagery on the landing pages when visitors arrive on a desktop browser. Using my "apple" example, in the past (or with some other parking companies that use images), the → Read More


Watch out for Poor Classification

3

I won an auction at GoDaddy Auctions a little over a week ago. After the domain name was pushed to my GoDaddy account, I asked my Account Manager  to change the nameservers on the domain name and I noticed something a bit problematic when I visited the landing page to see if it had been changed. When visiting the landing page on my mobile phone, I saw a large graphic "XXX" header and the keywords were adult related. The domain name isn't adult related, although I could see why it would be classified as such because of one of the keywords.

Having an adult lander isn't a big deal for me or my company. I don't generally  buy adult domain names, but I don't have any issues with adult domain names or parking. Some people might have issues, but that isn't why I found it troublesome. The  issue I thought about and wanted to share with you is that a former owner might take exception to this and make a big deal about it. No, the former owner shouldn't have any say in what happens with a domain name that expired, but some can make a big → Read More


Protected Parking Monetizes “Risky” Domain Names

2

While at the domain investor meetup in Chicago, I met someone whose company has an interesting business model that monetizes trademark domain names. While I think it is highly risky for people to own domain names that contain famous trademarks or are typos of famous marks, I thought Protected Parking's business model was interesting.

I understand that Protected Parking has deals with major branding owners that allow them to monetize domain names that likely would be considered cases of cybersquatting. It is also possible that keyword domain owners could use their services if their domain name is in a vertical that monetizes well with the company.

I asked Marlon Phillips, the company's Vice President of Sales, if he could share more information about his company, and here's what he told me: (more…) → Read More


Bodis Acquires TrafficZ

0

During the last week of December, TrafficZ announced that the parking service was shutting down at  the end of 2014. I was a bit surprised that they chose to shut down rather than be acquired, especially after a commenter reported that there were still quite a few domain names using TrafficZ DNS.

According to an email I received this morning, Bodis has acquired TrafficZ. The email was sent to me because I have a  TrafficZ account (rather than as a news article to report), and there aren't any details about the terms of the acquisition.

Here is what the email said: (more…) → Read More


NamesCon: Spotlight on ParkingCrew

2

Below is an interview with Axel Kaltz, Managing Director, ParkingCrew.com. For the past month, I have been interviewing NamesCon exhibitors and sponsors.

NamesCon will be held January 11-14, 2015 at the Tropicana Hotel in Las Vegas, Nevada. To date, over 500 people have registered to attend the conference, and we are expecting to have 800 registered conference attendees in attendance.

Can you tell us about your company and how long you have been there?

ParkingCrew.com is a direct navigation monetization provider. Founded by (more…) → Read More


Always Check Your Landing Pages

5

Parking services are pretty smart when it comes to categorizing domain names. I often take the process of categorization for granted when I load new domain names into my account because it's such an easy process, but I can think of two reasons why it is a good idea to check them out and make sure they are categorized correctly.

The first reason is quite obvious. If you have a domain name that should have insurance keyword links, but instead, the links and landing page are related to pets, you may be leaving money on the table. Not only could you impact your click through rate, but you'd almost certainly be getting a lower RPC on a lower value term. There may be a reason the parking company thinks it is suppose to show pet related advertising, but you may have a better understanding of the domain name than the parking company's algorithm.

The second reason is similar but there may be different consequences. This morning, I was searching for something for my daughter. As is the case so many times, that led me to look up domain → Read More


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