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Jeff Sass to Speak at SFTA Event


Jeff Sass, Chief Marketing Officer of the .Club Registry, will be the featured guest speaker at tomorrow's South Florida Technology Alliance (SFTA) networking event. The event will be held tomorrow (April 25) from 5:30 pm – 8:30 pm at Funky Buddha in Ft. Lauderdale, Florida.

Here's what Jeff told me he will be speaking about:

A memorable and meaningful domain name is an essential part of your branding and marketing efforts, and there are more choices than ever before to get a great domain.
Learn why dropping vwls and making up words just to get a .com is a bad idea (sorry Flickr!)
Learn about the 1,000 new domain extensions and how they can help you grow your business and brand.
Learn about the hidden SEO benefits of keyword rich domain extensions

Jeff is scheduled to speak from 6:00 - 6:30, and that will be followed by two hours of networking. I presume Jeff will be sticking around to answer any questions and chat about .Club and/or domain names in general.

Registration for this event is (more…) → Read More

What Color .com is Worth the Most?


Yesterday, I published an article about Heritage Auctions brokering the domain name. I also linked to an article I wrote with quite a few publicly recorded color .com domain name sales over the years. Some of those sale prices seem fairly strong and others seem like deals today.

I am curious about what readers think would be the most valuable color .com domain name in today's market. For the sake of discussion, let's confine this to "real" colors that are primarily colors. For instance, while "wine" is technically a color, should not be considered when discussing the most valuable color .com domain name. You don't need to limit this to primary colors though. would be fine to consider.

If you had an unlimited amount of  money but you could only buy the most valuable color .com domain name, what name would you pick? I'll share my thought about this in a comment later on so I don't influence anyone too soon. → Read More

Self Driving Car Company Launches on a .Auto Domain


Voyage.Auto LogoA new self-driving car company was recently spun out from an online education startup company, and it is using a .Auto domain name for its website. The company is called Voyage, and it is using the Voyage.Auto domain name. Voyage.Auto was registered this past February.

I read about the startup on Techmeme, which shared articles published on Business Insider and TechCrunch. Here's an excerpt of what Business Insider wrote about the startup:

"The self-driving car company will join a crowded market filled with heavyweights such as Google, Tesla, and Uber. Voyage will focus on creating a fleet of self-driving taxis using retrofitted mass-production automobiles rather than building and selling its own autonomous car."

One thing you will notice is that the logo does not (more…) → Read More

Monitor Your Domain Registrations


I use DomainTools to monitor the domain registrations of many companies, including my own. I do this for research for articles, and I also use the information I can glean to learn what domain names are moving at large companies.

One important reason I think people should monitor their own company name and/or email address is to ensure domain names aren't being registered under their business name without their knowledge. It would be fairly easy for someone to register a domain name, say a trademark name, under the name of someone else with a different email address. Obviously, nobody wants to deal with a UDRP proceeding or litigation for a domain name they don't own or even know anything about, so monitoring is something I do automatically.

I use the daily registrant alert email from DomainTools to try and monitor domain names registered in my company's name. Other service providers like (more…) → Read More

Neustar Launches Stats Hub Tool


neustarThere are quite a few companies that are either using their .brand extension or plan to use their .brand extension. Google has its .Google extension, Barclays has its .Barclays extension, and Saxo Bank has its .Saxo extension, among many other companies.

Earlier today, Neustar launched its Stats Hub product, a new tool for people and companies interested in the .brands space. According to Neustar, "The ‘Stats Hub’ is an interactive database of statistics on .brand domain usage including domains registered and utilization info (number resolving/non-resolving/redirecting etc), which is also categorized and can be filtered by brand, location, industry to find exactly the data you’re looking for."

I played around a bit with the tool and think it will become useful for me when doing research on the new domain extensions. One of the more interesting searches that can be done is (more…) → Read More

Greenpeace USA Registers


Greenpeace-logoIf you follow the news (or politics) in the United States, you may have heard the name "Wayne Tracker" during the past few days. If you have not heard of this alias, here is what the New York Post wrote in an article today about former Exxon Mobil CEO Rex Tillerson:

U.S. Secretary of State Rex Tillerson, the former chairman and chief executive of Exxon Mobil Corp, used an alias email address while at the oil company to send and receive information related to climate change and other matters, according to New York Attorney General Eric Schneiderman.

The attorney general’s office said in a letter on Monday that it found Tillerson had used an alias email address under the pseudonym “Wayne Tracker” from at least 2008 through 2015.

Curious to see if anyone registered, I was somewhat surprised to already see an active (more…) → Read More

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