GoDaddy on
Neustar Domain Names


GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

NameFind Lists Names for Sale via GoDaddy Auctions


If you visit GoDaddy Auctions regularly, you probably noticed a banner on top of the page announcing a special auction of domain names that "have never been at auction."

GoDaddy Auctions

Clicking through the link takes visitors to a page with 21 domain names listed for sale. Whois records show that these domain names are part of GoDaddy's NameFind portfolio. A cursory check shows the starting prices (and some reserve prices) are below the price level the company had been asking.

At the time of publication, several of these domain names have hit their reserve prices and will sell to the highest bidder, including the following: (more…) → Read More

GoDaddy New gTLD Registration Number is Telling


GoDaddy is the largest domain registrar in the world. According to its About Us page, GoDaddy has "more than 63 million domain names under management." Based on my own intuition and experience, I believe GoDaddy is the most recognizable domain name registrar brand in the world.

When it comes to the new domain name extensions, GoDaddy lags far behind in registration volume. shows that GoDaddy ranks #6 when it comes to new gTLD domain names under management.  As of this morning, there are 1,560,490 new gTLD domain names registered at GoDaddy, which is 5.45% of all new gTLD domain names. Considering that GoDaddy is the largest domain registrar in the world (probably the largest retail registrar, too), I think this figure is quite telling.

For whatever reason, it does not seem like retail buyers are purchasing the new domain names. There are certainly examples of (more…) → Read More

GoDaddy Comments on Uniregistry Price Increase


GoDaddy LogoSince reading about the reported price increases on some new domain name extensions operated by Uniregistry, I emailed a few people at industry companies to get their take on the news. I have not received many comments yet, but this afternoon, I heard back from Rich Merdinger, VP of Domains at GoDaddy who had this to say about the reported news:

"It's unfortunate that Uniregistry is going with such a dramatic price increase. Regardless of the economics, it's an extremely poor customer experience. If our customers plan on staying on these domains, we encourage them to renew for as far out as they can before the prices change. If they want to move to do a different domain name, we'll do our best to assist them."

As I wrote earlier this morning, I think that domain registrars like GoDaddy are the companies that will get the most flack for the increasing prices. Although the number of extensions that are facing these large price increases is relatively small compared to the entirety of the new gTLD program, it will likely cause anger → Read More

GoDaddy Sells


In a tweet published yesterday afternoon, George Kirikos reported that GoDaddy sold the valuable two letter domain name:

I reached out to Paul Nicks, GoDaddy GM & VP of the Aftermarket, and he confirmed that the company sold the domain name. Unfortunately for those who are interested, the sale price is not being reported by the company. Paul told me that GoDaddy did not have a buy it now price set for this domain name, but they "were entertaining offers north of $1M."

The new registrant of is based in China, according to current Whois records. At the time of publication, (more…) → Read More Expires and Goes to Auction


When I read the DSAD daily auction list this morning, one name caught my attention: The reason it caught my eye is because the PHH Corporation filed and won a UDRP complaint for the domain name in mid-2015.

According to DomainTools Whois History Tool, the PHH Corporation was the registrant of in September of 2015, shortly after the UDRP decision: UIDRP

At some point in 2016, the Whois information for this domain name was made private. It looks like the domain name expired in January of this year. There is a message at the top of the landing page that says, (more…) → Read More

#AdvoChat with Laura Messerschmitt on March 2


On March 2, GoDaddy Vice President of Customer Experience Laura Messerschmitt will be participating in a Twitter #AdvoChat discussion. The AdvoChat begins at 11am Pacific time (2pm on the east coast). The topic of discussion is "How to Identify and Grow an Army of Advocates."

According to the #AdvoChat website, "#AdvoChat is a Twitter chat to connect, learn and share tips about brand advocacy and customer experience." People can post questions and comments using the #AdvoChat hashtag, and Laura will lead a discussion and answer questions. The target audience for this #AdvoChat is marketers who are looking to set up advocacy programs at their companies. With GoDaddy playing such a big role in the domain name business (and IS the domain name business to many people), I think it will be educational to see what Laura has to → Read More

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