GoDaddy on
101 Domain


GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

Why You Might Get an Erroneous GoDaddy 2FA Message


I have two factor authentication enabled on my GoDaddy accounts, in addition to added layers of security. Whenever I log into one of my accounts, I receive a text message with a security code. This happens both when I login to GoDaddy online and when I call in to speak with a representative.

The other day, I received a two step verification code text message from GoDaddy, despite being away from my office. Concerned that someone had managed to breach my account password, I called my account executive and asked him what triggered the text message. It turns out, my account security was never compromised. Another customer must have called in and and given the customer service representative a domain name my company owns. GoDaddy sent out the 2FA code to verify his identity, and it came to me since the domain name is mine. This prevented the caller from gaining access to my account.

I would imagine this may have had (more…) → Read More

GoDaddy Launches Domain Investing Section on Website


GoDaddy has launched a new domain investing section on its website. If you click on the "Domains" drop down menu on GoDaddy's website, you can see the "Domain Investing" category on the bottom right section (with the word "New" next to it). Clicking on this link takes you to a section of the website that will provide educational materials about domain name investing.

The section was created to help educate people about the business of domain investing. There are a variety of resources and tools referenced within this section of the website. Interestingly, there is also a forum for people to ask questions about domain investing. I do not see this replacing other industry forums, as this seems more geared to helping people who have GoDaddy related questions, although there are plenty of broader, industry-related discussion threads.

GoDaddy's Joe Styler shared this with me: (more…) → Read More

Poll: Do You Use GoDaddy Valuations on Auctions?


I recently wrote about the GoDaddy valuation tool that was updated a month ago. The algorithm that powers the tool uses the growing database of Afternic sales to give a valuation of what the algorithm think the domain name is worth. I thought the prior iteration of the tool was pretty worthless because it was only based on traffic and PPC earnings.

Now that the revamped valuation tool has been showing for a month, I am curious about whether others are using it.

When I have the time, I use the valuation tool as a way of sorting auctions. I don't think I have placed more bids as a result of the tool though. Sometimes it helps me find names I may have missed. One thing the tool has done is made me second guess some names. There have been times I have been thinking about bidding on a name, and I wonder why GoDaddy thinks it has no value. There are other times that I see names with bids and high valuations, and I do a Google search to try and understand why the domain name may have value to bidders.

Do you use GoDaddy's → Read More

“Invest in your Success:” Afternic Introduces New Landing Page


I noticed a new Afternic "domain for sale" landing page I thought I would share with readers. As you can see below, the landing page does not have any pay per click advertising (PPC) on it, and the lander makes it very clear that the domain name is for sale. You can visit to have a look at the landing page in action.

On the top of the landing page, you can see the call to action with a phone number to call an Afternic sales associate. Afternic likes to encourage people to call rather than submit their contact information via form. Their sales team is likely very strong on the phone, and getting someone to call is a good way for the company to sell its domain names.

If a visitor clicks on the "Inquire Today!" (more…) → Read More

NameFind Will Retain After UDRP Win


Fabricators & Manufacturers Association, International filed a UDRP against at the National Arbitration Forum. Until the decision was published on the NAF website, I was not sure who filed the UDRP given the generic nature of the "Fabricator" term. The domain name is owned by GoDaddy's NameFind, and the company was represented by attorney Gerald M. Levine of Levine Samuel, LLP.

This morning, the NAF published the UDRP decision. The panel (only one panelist) ruled in favor of the domain name owner, so NameFind will retain the domain name and be able to sell it.

In order to prove its case, the complainant needs to prove that (paraphrased) the domain name is identical or confusingly similar to a trademark, the complainant has rights and legitimate interests in the name, and the domain name was registered and used in bad faith. In this particular case, the panelist ruled in favor of the domain owner on one element, so he did not feel the need to rule on the other aspects of the UDRP.

Here is the section of the → Read More

GoDaddy Sponsoring & Participating in New ABC Show


GoDaddy will be sponsoring a new television show that will air on ABC. The show is called Steve Harvey's Funderdome, and it will premier on ABC on Sunday, June 11 at 9pm. This is a reality television show where entrepreneurs will compete to receive funding. Here's how the casting call described the new show:

"The inimitable Steve Harvey is hosting a new, groundbreaking show on ABC looking for great innovators and entrepreneurs to help fund their American dream. We're looking for mom and pop businesses, unique and interesting products, or creative ideas that just need a little more money to jumpstart their next phase. You could win anywhere from $10,000 - $100,000, all you have to do is win over the live studio audience and convince them that you deserve to be funded."

From my perspective, the most interesting aspect of the news is that GoDaddy is actually participating in the show, in addition to sponsoring it. I was told that GoDaddy’s Small Business Expert Shawn Pfunder will consult with contestants about their online presence → Read More

« Older Entries