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Google’s John Mueller Responds to Question About Domain Age


Before this morning, I was under the impression that Google uses the age of a domain name as one of the (many) ways it determines a website's position in its search results. I thought that developing a domain name that has been registered for many years could be helpful in getting a higher search engine ranking.

Apparently, I was mistaken in thinking this.

In a tweet on Wednesday, John Mueller, Webmaster Trends Analyst at Google, answered a question that was posed to him about domain age by another Twitter user:

Mueller provided a (more…) → Read More

Google Announces Waymo; Recently Acquired + @waymo


google-waymo-logoAccording to an article in TechCrunch and a variety of other tech industry publications, Google is/has spun out its self-driving car unit into a new brand called Waymo. The company is part of Google's parent company, Alphabet.

I was curious to see if the company acquired the exact match .com domain name,, and it looks like they did. According to Whois records, the current registrant of is Google, Inc. Using DomainTools Whois History Tool, I was able to see that the domain name was owned for a short period by DNStination Inc., a domain management company (among other things). Prior to this, appears to have been owned by a Colorado-based company called Waymo.

My guess is that Google used DNStination to stealthily acquire this domain name. If this is the case, this was a (more…) → Read More

G Suite: Major Google Rebrand Without Domain Name


g-suite-google-logoYesterday afternoon, I received several emails from Google with an eye catching subject: [IMPORTANT] Introducing G Suite, formerly Google Apps. In the email Google said, "Today, we're introducing a new name that better reflects this mission: G Suite." The entire rebranding announcement can be found on a Google blog post.

Despite the wide use of this product and the clear importance of announcing this rebrand, it does not appear that Google acquired the matching domain name. As of right now, Google is using as the home page for its G Suite product. In my opinion, it would be wise for Google to acquire, especially considering the importance of the services in the G Suite portfolio.

According to DomainTools, the registrant of (more…) → Read More

It Looks Like Google Owns


A couple of weeks ago, I wrote about the UDRP. Perhaps as a result of this UDRP filing, we now know who owns Google. Have a look at the current Whois record found at DomainTools. A screenshot of this current Whois record can be found below:

Google Owns

Previously, was registered to (more…) → Read More

Google Domains Now Using Domains.Google


According to a tweet that was published this afternoon, Google Domains is now using a .Google domain name for its website. Previously, the company was using for its website, but it recently changed its url to Domains.Google:

I would imagine that many people in the new gTLD space will applaud Google's move to a .Google domain name. It makes sense that the company would begin using its branded domain name for this particular business unit.

The one thing that seems a bit strange to me is that the registrar is (more…) → Read More

“Google” is a Trending .Net Keyword in November


When Verisign released its list of “Top 10 Trending Keywords in .Com & .Net Registrations in October,“ I was surprised to see that "Nike" was one of the trending keywords. This month, another popular and well known brand is on the list for .Net registrations.

Here's a tweet from Verisign announcing the monthly list, along with a blog post that shares more information about the monthly trend list:

I don't see (more…) → Read More

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