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NamesCon Sponsor Spotlight on .Club


Dot ClubNamesCon 2017 is on track for another record-breaking year! People from all facets of the domain industry have already started networking on the NamesCon mobile app and are getting ready to head to Las Vegas in less than two weeks. Tickets are still available for purchase to those wishing to attend the largest domain name conference in the world. The conference is held at the Tropicana Hotel and Casino in Las Vegas from January 22-25, 2017.

We are running these interviews to introduce attendees to NamesCon sponsors, and to get to know the people behind the banners. Today’s Spotlight interview is with Jeffrey Sass, CMO at .CLUB Domains, LLC.

What is your company's mandate; what sets you apart?

Unlike many of the new domain extension registries, we are solely focused on one word, .CLUB, and from the beginning, we have approached things from the perspective of building a global brand that anyone with a passion can relate to. As a domain extension .CLUB is unique because its usage is truly global. The word "club," in English, is → Read More

Yeezy.Supply Now Using


In early February of 2015, Kanye West tweeted about Yeezy.Supply. As I noted at the time, this appeared to be good news for people in the new gTLD space because of the potential for West to use and actively promote a .Supply domain name. This morning, I was alerted to the fact that Yeezy.Supply now forwards to a developed website on

The Yeezy.Supply domain name was created on February 1, 2015, and the domain name was created on the same date. It looks like Yeezy.Supply had been used as the website for over a year, although I am not sure if there was actual commerce on that domain name because I just see a timer and "Season 3" in the entries. Based on my search, it looks like the domain name started forwarding to the .com domain name in or around June of 2016. There aren't a ton of archived entries, so that could be wrong.

I am not sure if the (more…) → Read More

2.XYZ + 350 Other .XYZ Domain Names on Auction


xyz-logoThe .XYZ Registry hopes to start off 2017 on a high note by auctioning 350 .XYZ domain names on Chengdu West. The domain names in this auction all have no reserve and will sell to the highest bidders. The auctions begin concluding today (January 4), and it will run through January 13. Bidders need to be registered with the China-based auction house in order to participate.

I believe the most valuable domain name in this auction is 2.XYZ. This auction ends in approximately one week from today. Several single number .XYZ domain names have previously sold, with the largest sale being 1.XYZ, which sold for $182,000 in March of 2016. Other single number sales include 9.XYZ, which sold for $176,000 in December of 2015, 6.XYZ, which sold for $125,000 in November of 2015, and 8.XYZ, which sold for $82,000 in September of 2015.

Commenting on the auction, Shayan Rostam, Global Director of Registry Operations at .XYZ, shared the following with me: (more…) → Read More

TwinPicks.Football: Non .com in Snickers Commercial


I was watching a highlight video on ESPN tonight, and I saw a new gTLD domain name in a commercial that caught my attention. Snickers is running a commercial that prominently displays the TwinPicks.Football url throughout the commercial. When you visit the Twin Picks website, you can see the sisters sitting on the couch, and it looks like just about all the links open a banner imploring you to click a link to buy Snickers bars.

I embedded the commercial for your viewing pleasure:

The .Football extensions is operated by Donuts. According to, there are 4,450 registered .Football domain names in existence. .Football domain names aren't too expensive, with a domain name registrar like charging $9.99/year (renewals are more expensive).

I thought it was a neat usage of a .Football domain name from Snickers.

PS: If you don't close out the Twin Picks website, it will say "shut up" every 30 seconds or so! → Read More

Perfect Usage of a .Christmas Domain


There are a few new domain name extensions I don't totally understand. Among them is .Christmas, a domain name extension operated by Uniregistry. I didn't really understand why people would buy a domain name based on a holiday. This morning, my perspective changed a bit.

Michele Neylon, CEO of Blacknight Internet Solutions, sent his annual Christmas card/email this morning. In the email, he referenced his online Christmas card, which can be found at (previously When I received that, .Christmas clicked for me.

During the past week or so, my wife and I have received a ton of Christmas and holiday postcards from friends and family. We've always been a bit slow with cards like this, and most of the time it doesn't end up happening. It gets to the final days and we can either do a last minute card and pay extra for speedy shipping, or we can just skip it like usual. With a .Christmas domain name, it is faster to setup and less expensive than mailing a holiday card, especially when compared to → Read More

Have You Given a Domain Name as a Gift?


There have been quite a few times I have bought domain names on behalf of friends or for friends and family. Most of the time, these domain names were hand registrations for people who recently had babies or for friends who started businesses.

The 101Domain blog has an article about giving domain names as gifts. For several of the gift giving occasions they cited, they recommended a new gTLD domain name. I think this could be a good option, especially when the desired .com is already taken and the new gTLD domain name can be bought inexpensively.

I am curious if you have ever bought a domain name for someone as a gift. Vote in the poll below and let us know if you bought a .com or one of the new domain names (or something else).

→ Read More

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