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New gTLD

Free .Buzz Domain Names Today

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It looks like the .Buzz registry is giving a limited amount of .Buzz domain names away for free. The promotion is in honor of the registry's third birthday, and it also comes on April 20 (4/20), which happens to be unofficially referred to as "Weed Day."   In a post on the registry's corporate blog, Bill Doshier announced that "Participating domain name registrars will be offering up to 420 .buzz domain name registrations – free for the first year of registration, during their to-be-announced special sale hours on April 19 through April 21, 2017." Bill also wrote that "Starting April 18, approximately 34,000 reserved .buzz domain names will be released for general availability."

Name.com is also promoting this giveaway on Twitter this morning: (more…) → Read More


DIDWW Operating 3 Brands on New Domain Extensions

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When I saw the Facebook update from industry veteran Jay Westerdal, I went to check out the business operating on Phone.Systems. I dug a bit deeper, and I learned that the company that operates the Phone.Systems business also operates two other businesses on new gTLD domain names.

The company that operates Phone.Systems is called DIDWW. When I visited DIDWW.com to learn more about the company's background, I saw a heading in its footer: "More innovations by DIDWW." Underneath the heading, the company is promoting (more…) → Read More


How Brands Should Market Their .Brand Domain Names

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Having popular brands use .brand domain names for business and marketing is something that is going to help drive awareness of the new gTLD program. I think consumer confusion about new gTLD domain extensions is one of the biggest issues that needs to be overcome. When a brand uses a .brand extension, it needs to be clear that they are promoting a domain name and not using it as a gag (ala the fictitious Booking.Yeah tagline from Booking.com).

Tony Kirsch, the ".brand Evangelist" and Head of Professional Services at Neustar Inc., wrote a blog post advising brands about how to use and market their .brand domain names to avoid confusion. This is a good read for brand managers, but it is also a good read for domain investors who invest in or develop new domain names.

Here are some of the suggested ways for brands to market new domain extensions, although I think these tips can be used by others who operated websites on the new domain extensions: (more…) → Read More


Largest New gTLD Sale Reported: Casino.Online Sold for $200k+

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According to a tweet from NameBio, the Casino.Online (new gTLD) domain name sold for $201,250 via Sedo. The sale and its price were confirmed via the Sedo domain sale RSS feed. I don't believe Sedo offers payment plans or alternative payment options, so this would likely be an all-cash deal.




According to NameBio, this sale is the largest public sale of a new gTLD domain name. Previously, the sale of 1.XYZ for $181,720 in April of 2016 was the leading new gTLD domain name sale. 9.XYZ, which sold for $175,166 and Sex.Live, which sold for $160,000 rounded out the top 3. This is also the largest .Online sale by quite a bit. The second largest sale is sportwetten.online, a domain name that sold for $16,318 in October of 2016. There are only 28 .Online domain name sales archived in NameBio at this time.

I did a Whois search for (more…) → Read More


PassTheBill.GOP Promoted by President Trump

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United States President Donald Trump, famous for his Twitter usage, tweeted a link to a website that uses a new gTLD extension:




You can see that President Trump's tweet references and links to PassTheBill.GOP, a domain name that uses the .GOP new domain name extension. The .GOP extension is operated by the Republican State Leadership Committee.

The PassTheBill.GOP domain name is registered (more…) → Read More


5 Positive New gTLD Charts

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There hasn't been a lot of good news in the new gTLD space in the last couple of weeks. The most recent piece of news was reported by Domain Name Wire yesterday in its article about new gTLD registries asking ICANN for a "75% cost reduction" in their annual fees. In the letter DNW cited, Registries Stakeholder Group chairman Paul Diaz wrote that “[a] number of gTLD operators are struggling.” It would appear that demand for the new domain names has not materialized as greatly as registry operators had expected.

I was looking at nTLDStats.com today, and I want to share five charts that could offer a glimmer of hope for registry operators. In particular, I wanted to look at the registration trends at some of the largest corporate and SMB domain name registrars to see what was happening. I looked at the number of registrations of new gTLD domain names at MarkMonitor, GoDaddy, Network Solutions, Name.com, and Tucows since the introduction of the new extensions.

Although I was somewhat expecting to see negative growth → Read More


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