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NameMedia Launches “Wholesale” Domain Name Sales Marketplace

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Direct Domains

When seeking appraisals, domain owners often ask to distinguish between wholesale value and retail value. The wholesale value is how much another domain owner or bargain hunter would pay, while the retail value is how much a company that needs the domain name would pay to secure it.

NameMedia operates BuyDomains, which primarily caters to retail buyers, and the company sells millions of dollars in inventory a month. The company also operates Afternic, which sells company-owned domain names as well as privately owned domain names.

This morning, NameMedia announced the launch of DirectDomains.com, which the company is calling a "wholesale marketplace site." This new site, which is currently being tested with NameMedia-owned inventory, will be targeting "value buyers."

Here's what the company has to say about the launch of the new brand:

"As the domain market continues to grow, we recognize that there is a need for a range of price points for difference audiences. We long-ago pioneered the premium domain marketplace, and → Read More


Your Favorite Account Manager In The Domain Industry Is…

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Last week, I asked you to nominate your favorite account manager / account representative in the domain industry. I was very happy to see that nearly 30 dedicated individuals from more than 15 companies were nominated by happy clients. Several account managers were nominated by more than one person.

Over 1,000 votes were cast in the poll, and I am happy to announce that the winner of the $500 cash prize is Brian Kleiner from Afternic, who was first nominated by Mike "Zappy" Zapolin. There were three people who nominated Brian, and his clients were very supportive of him in this vote.

Neil Kavanaugh, Vice President of Sales and Customer Service at Afternic, had great things to say about Brian:

"Brian eats, sleeps and breathes the domain business. It comes as no surprise to me that he has been recognized by his customers and colleagues for his outstanding efforts. Brian came to AfternicDLS with a tremendous background in web and lead-gen businesses, and he's been able to leverage that experience to help his loyal customer base → Read More


BuyDomains Testing Simple Sales Lander

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A friend sent me the link to a new landing page currently being tested by BuyDomains, and I thought it was interesting. When you have a chance, take a look at the landing page for RemoteGuardian.com, a domain name owned by BuyDomains. You'll notice how simple the lander is, with a "This domain is for sale" graphic and not much else.

In addition to the large graphic, there is a call to action phone number and form to submit information for a price request. There is no monetization on the landing page (aside from the sale notice), and there isn't a price listed either.

My gut says that they are probably testing this on low/no traffic domain names, and excluding PPC links won't cause a loss on those types of names. Many small business owners and individuals visit a domain name they are interested in owning to see if anyone has anything built on it, likely because many aren't all that knowledgeable about finding a domain owner using the Whois database. In my opinion, there's little sense in having PPC links on no traffic names, → Read More


Big Week in Domain Aftermarket

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Both Sedo and Afternic posted big numbers in the domain aftermarket this week. There were also several mid to large sales I followed that closed on NameJet as well. Close to $5 million in domain sales were reported at Sedo and Afternic, not including any sales that closed in private.

According to an email from Sedo, the company closed $3.5 million in sales last week, with over 1,200 transactions reported. 31% of the sales on Sedo were buy it now listings.  At Afternic, the company closed just under $1.4 million in total sales last week. From what I can see, there weren't really any blockbuster sales reported.

I don't want to make a prediction that we're in the midst of a recovery, but I do want to point to the IDNX. The stock market is touching highs dating back to the financial crisis, and the domain market seems to be recovering in the same pattern. I am seeing the same with my own sales, as I detailed last Saturday. Hope you are seeing similar things.

Here are the top 10 sales from Afternic last week:
→ Read More


NameMedia Currently Hiring

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NameMedia in WalthamAfter posting my article about domain industry job openings, I received an email from my contact at NameMedia informing me that the company has a number of job listings that I didn't include in my article. Since there are several opportunities at the company (includes Afternic, Buy Domains, and SmartName), I thought I would post an article in case people are interested.

With the US unemployment rate close to 10%, or  maybe more than 10% if you count the people who are out of work, it's good to see a company like NameMedia hiring. If you are a part time domain investor who does this as a hobby and you have the skill set for one of these positions, you should consider sending in your resume and applying.

The positions are all based out of NameMedia's Waltham, Massachusetts office. You can find all job openings now and in the future on the NameMedia careers page. Here are the current job listings and some information about each.

Director of Marketing: 

NameMedia is looking for a dynamic Director of Marketing to lead the → Read More


Here’s a Good Hurricane Domain Name to Develop: GoBags.com

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As I've done in the past, I want to share a domain name with you that's for sale and I think the price is pretty reasonable. There's no affiliate code with this, and I am not going to make a dime if you buy it (nor have I been paid or asked to post this).

With Hurricane Irene fast approaching New York City, I've been reading some of the news stories, and many with a local focus discuss hurricane preparedness. One of the essential things these articles mention is to have "go bags" ready in case an evacuation is necessary.

From what I understand, a go bag is basically a bag of supplies you can quickly grab as you are evacuating. According to the New York City Office of Emergency Management"every household should pack a Go Bag - a collection of items you may need in the event of an evacuation. A Go Bag should be packed in a sturdy, easy-to-carry container such as a backpack or suitcase on wheels. A Go Bag should be easily accessible if you have to leave your home in a hurry. Make sure it is ready to go at all times of the → Read More


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