When seeking appraisals, domain owners often ask to distinguish between wholesale value and retail value. The wholesale value is how much another domain owner or bargain hunter would pay, while the retail value is how much a company that needs the domain name would pay to secure it.
NameMedia operates BuyDomains, which primarily caters to retail buyers, and the company sells millions of dollars in inventory a month. The company also operates Afternic, which sells company-owned domain names as well as privately owned domain names.
This morning, NameMedia announced the launch of DirectDomains.com, which the company is calling a "wholesale marketplace site." This new site, which is currently being tested with NameMedia-owned inventory, will be targeting "value buyers."
Here's what the company has to say about the launch of the new brand:
"As the domain market continues to grow, we recognize that there is a need for a range of price points for difference audiences. We long-ago pioneered the premium domain marketplace, and → Read More