Chocolate.com vs Capital.com | DomainInvesting.com

Chocolate.com vs Capital.com

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Earlier today, Sedo announced that it secured the exclusive brokerage listing for Chocolate.com,unarguably one of the best food-related domain names. Domain Holdings announced that it had secured the listing for a great financial domain name, Capital.com.

If you had the funds to purchase one of these domain names at fair market value, which would you prefer to own and operate?

 


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (21)

    Jin

    Chocolate because sites brings in 800k revenue already per yesr

    January 28th, 2013 at 6:19 pm

    Scott

    Neither?

    Chocolate.com couldn’t sell when they lowered it to $4.95M

    http://websiteproperties.com/view/793-Chocolate-com.html

    The numbers they have stated don’t pencil out.

    January 28th, 2013 at 6:21 pm

    Elliot Silver

    I think it would be fun to tell friends I own Chocolate.com, although I would probably have to give away a lot of product.

    January 28th, 2013 at 6:40 pm

    todd

    Chocolate.com, isn’t that a porn site? LOL

    January 28th, 2013 at 6:43 pm

    Parcelkitchen

    definitely will like to go for Chocolate.com because it selling chocolates and capital will still have to brand later on.

    January 28th, 2013 at 6:45 pm

    Kevin

    They’re both excellent domains, but there are a lot of great domains on the market now at much lower asking prices.

    Millions can go a long way scooping up type-in traffic 5 and 6 figure domain names with bargain prices in this current buyers market.

    January 28th, 2013 at 6:53 pm

    todd

    In all seriousness if you were to pit chocolate.com against capital.com and neither one had a prior business history than it’s a no brainer to go for chocolate.com. Capital.com doesn’t have the ability to go for retail sales like chocolate.com does.

    January 28th, 2013 at 7:10 pm

    DonnyM

    Both are fine names.
    But this is very easy.
    Chocolate.com is the winner.

    CPC is much higher and people eat it everyday as opposed to capital.com

    This comes down to numbers and life time value of a visitor. You may get 50 orders over of a lifetime of a chocolate customer. You will not get that with capital.

    Just ask the people that own candy.com

    DonnyM

    January 28th, 2013 at 7:14 pm

    Jason Franklin

    I would probably purchase Capital.com over Chocolate.com, even though I do agree with you Elliot about it being fun to own Chocolate.com. I did a Valuate.com and an Estibot.com appraisal on the two out of curiosity and both services valued Chocolate.com 1,080,000 and Capital.com $7,230,000. Although I know these appraisals aren’t completely accurate and are only estimates based on the info the appraisal service obtains or collects, it’s fun and interesting to see the values of such premium domains appraised by different services. Best of luck to both Sedo and Domain Holdings on selling these premium key names.

    Best regards,

    Jason

    KeyDomainSales.com

    January 28th, 2013 at 7:47 pm

    Jim

    People seem to be overlooking the fact that chocolate.com is obviously Google penalized. We’re talking about damaged goods, that VERY few sites have recovered from. Capital.com, on the other hand, appears to be clean. So, obviously Capital.com is the safer bet.

    January 28th, 2013 at 8:00 pm

      Scott

      Yep, looks like Google whacked Chocolate.com pretty good last spring.

      January 28th, 2013 at 9:12 pm

    Arguably, unarguably is correct

    I don’t remember ever seeing the word “unarguably” used (I would have thought the word “arguably” should have been used in that sentence). Did a quick dictionary check. Oddly, you could use EITHER unarguably OR arguably, and the meaning of the scentence remains the same!

    Thanks for the new word! :)

    __________________________

    ~~ Arguable / Arguably ~~

    1. capable of being disputed; doubtful
    2. capable of being supported by argument; plausible
    (source: Collins English Dictionary)

    1. Open to argument (an arguable question; still unresolved)
    2. Capable of being argued plausibly; defensible in argument
    (source: The American Heritage® Dictionary)

    […interestingly, it can be used to describe something as both ‘indisputable / unquestionable / undeniable’ OR oppositely as ‘questionable / debateable / dubious’.]

    __________________________

    ~~ Unarguable / Unarguably ~~

    1. incapable of being argued
    2. incontestable; indisputable
    (source: Collins English Dictionary)

    1. Not open to argument or further discussion (the plain; unarguable facts)
    (source: The American Heritage® Dictionary)

    Steve

    January 28th, 2013 at 8:28 pm

      todd

      Wow, I think Uzoma has a twin brother that he doesn’t know about.

      January 28th, 2013 at 9:11 pm

    Donald

    Looks like most people like chocolate more than money.

    January 28th, 2013 at 8:58 pm

      Elliot Silver

      To me, it looks like more people would like to make money from chocolate :)

      January 28th, 2013 at 10:09 pm

    Jeff Edelman

    Definitely Chocolate.com

    January 28th, 2013 at 9:27 pm

    raymond

    Chocolate.com probably $6.3m
    Capital.com probably $8.8m

    January 29th, 2013 at 1:08 am

    Kevin

    Smarter strategy would be to go after the plural Chocolates.com which is sitting on a parked page.

    The plural is more logical sounding for an ecommerce site and you could probably acquire it for much less than the asking on the singular.

    January 29th, 2013 at 1:59 am

    Leonard Britt

    Chocolate by a mile. Capital isn’t the best keyword in finance. I’m an accounting / finance professional and one of the accounts on our balance sheet has that word. But how often do I use the word capital in coversation? Rarely.

    January 29th, 2013 at 9:13 am

    Michael Carter

    I’d rather own venturecapital.com (it’s for sale – not by me).

    January 29th, 2013 at 9:27 am

    Jen

    Only the one percenters dream about capital.

    The rest of us schmucks dream and crave chocolate all day long.

    January 29th, 2013 at 4:25 pm

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