CNN Buys for $750,000 |
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CNN Buys for $750,000


Following up on a post from a few days ago, it was revealed that Rick Schwartz sold the name to CNN for $750,000.  Also included in this price is the hyphenated version, These great domain names will be used by CNN to supplement their i-Report program.

Founded in August of 2006, i-Report encourages viewers from around the country to send their own videos and photos of breaking news stories in their cities and neighborhoods. This user generated media feature has become popular, and it frequently allows CNN to break news stories before other networks are on the ground.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (9)

    David J Castello

    CNN had to pony up 750K because they didn’t have the foresight to buy it when they launched their i-Report in 2006. Instead, they waited until the show became a hit. Typical corporate myopia. And since Rick bought the name before 2006, there was no way they could accuse him of Bad Faith and just take it from him.

    January 17th, 2008 at 2:39 pm


    in their defense, rick may have wanted $100k for the name then and when some producer for the show said “lets spend $100k for a name for a program that we haven’t launched yet and that we don’t know will last 8 weeks ” people understandably would have been nervous.

    January 17th, 2008 at 4:01 pm

    Ari Shohat

    I am amazed some big projects even get launched before securing the domain name for it, especially when the project is so intertwined with the Internet. Excellent for Rick and the industry.


    I tend to agree with Gordon. Knowing Rick, the price for that name was probably mid 6 figures before CNN or anyone every even came to the table. It’s a great generic domain name, and Rick would have no reason to sell unless he received a great offer. However, if a company went to market with a “brandable” name and didn’t buy the corresponding domain name, I would take them to task.

    As Gordon said, mid-6 figures is alot to pay for something that was originally just a segment on CNN but grew.

    On the other hand, I blogged about Citibank and their “Thank You” Rewards program. I think it was dumb not to purchase right away, because with that program, they were branding EVERYTHING as “Thank You.” I worked on the retail merchandising team at their direct marketing agency, and everything was associated with Thanking customers. With a branded program that Citi threw millions of dollars behind, they should have bought before they launched instead of after.

    CNN’s plans probably weren’t as ambitious when i-Report came out. Just my opinions.

    January 17th, 2008 at 5:14 pm


    Nice Sale

    and maybe Frank Schilling can sell them for another 750,000k…


    January 17th, 2008 at 5:38 pm

    David J Castello

    My theory is that Rick did his homework and saw it had matured into a hit show. The point where the producers really dropped the ball was when the show’s option was picked up. That would have been over a year ago and they would have paid far less than 750K if they went for it then. I don’t agree that it’s a great generic name because I doubt it was doing any intuitive traffic before that show came on the air. No one types in “” unless there’s a reason.

    January 17th, 2008 at 6:53 pm


    Does this have anything to do with the ireporter tool found on Looks like blogs will put your typical domainer out of business. Hats off to people who actually put some work into developing their blog

    January 20th, 2008 at 1:47 pm

    Ira Newlander

    This is all very, very interesting if true; but you decide.

    February 14th, 2008 at 6:19 pm

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