.CO Seeing “Strong” Renewal Rate
Since the launch of .CO, there has been quite a bit of chatter about how people who registered or who bought .CO domain names in the aftermarket would drop them after a year or two.
There were primarily two reasons cited for this assumption. The first thought was that these .CO domain names wouldn’t retain their value and wouldn’t even be worth keeping or renewing. Secondly, naysayers assumed that people who registered their .CO domain names with discount codes wouldn’t get the same deal on renewals and would drop them.
According to a blog post from the .CO Registry’s Nicolai Bezsonoff, this assumption of a low renewal rate is inaccurate and the opposite appears to be happening:
For domain names acquired prior to our launch on July 20, 2010: we have a 97% renewal rate for all grandfathered names; a 96% renewal rate by brands who acquired domain names during the Sunrise period; and a 92% renewal rate for names acquired during the .CO Landrush, which includes a 98% rate for names sold during the Landrush auctions.
For domain names acquired after our launch, which represents the large majority of our domains, the renewal rates are also very strong. Domain names registered on the day of our opening for GA currently have renewal rates of 77% — which is huge!
The average renewal rate for all of 2011 was 68%, which by industry standards, is quite high for the first year of any new TLD launch. Looking at our first batch of second renewals (– or “second vintage” as we call it in the industry) – we are projecting that we will see renewal rates in the low 70%s for those domains – which is just fantastic news!
Have you been keeping your .CO domain names?