Is it HopStop.com or StopHop.com? Confusion with Rhyming Domains
I am headed down to Park Slope, Brooklyn today to meet with the buyer of ParkSlope.com. He suggested a sushi restaurant, and I have no idea how to get there, but fortunately there’s a handy website that will map my voyage using New York City’s public transportation.
HopStop.com is a great tool for people who use the subway system in New York City, and it looks like the website is expanding to other metropolitan areas. There’s only one problem – I can never remember if the website is called HopStop.com or StopHop.com. Judging by the traffic the typo parked page receives (Compete says over 1,000 visitors/month), I am not alone with this problem.
There are a lot of factors to consider when buying a domain name on which you plan to build a brand. Consumer confusion is one of those things. Buying spelling typo domain names may not be enough. Think about all of the ways people may butcher your domain name, and buy those potential typos as well.
1,000 lost visitors a month might not be much when your site receives close to half a million visits, but I am sure the 12,000 visitors a year are well worth the $8.00 annual renewal fee.
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