Cooking Channels Owns .TV Domain But Doesn’t Use It for Branding
I recently noticed that my cable tv provider added a new channel to the already huge lineup. The Cooking Channel features a number of cooking shows featuring famous as well as up and coming chefs. I guess it’s probably because the Food Network focuses on more than just cooking.
While watching Kelsey’s Essentials, I heard her mention the url of the Cooking Channel’s website, and I was a bit surprised by what they chose: CookingChannelTV.com. The Cooking Channel does own CookingChannel.TV (a name the company acquired sometime between May and July 2010), but they understand that most people know .com, so they are branding CookingChannelTV.com instead.
They do smartly forward the .TV domain name to their website, but it was somewhat surprising that they didn’t use .TV and do the reverse since that almost seems more intuitive.
Unfortunately for Scripps (the owner of the Cooking Channel), CookingChannel.com is owned by Reflex Publishing, a company that is known to not sell its great generic domain names.
Reach out to Elliot: Twitter | Google + | Facebook | Email