Coupons.info: From $17.6k Purchase to $50k/Month in Income
Neustar Domain Names

Coupons.info: From $17.6k Purchase to $50k/Month in Income

25

Andrew HazenAndrew Hazen is an Internet entrepreneur turned angel investor who founded Angel Dough Ventures. In 2011, Andrew’s company, Prime Visibility, was acquired for $36 million in cash. Andrew has done well for himself, and I want to share an interesting tidbit I learned when reading an interview he did for New York Enterprise Report magazine.

Andrew spent nearly $20,000 on the Coupons.info domain name and he turned it into a big money maker. Here’s what he had to say about the purchase and subsequent income: “Another bold decision was to purchase www.Coupons.info for $17,600 in 2010 (yes .info, not .com). Sure enough, I was able to generate more than $50k a month in revenue from the site.”

I reached out to Andrew, and I was able to learn a bit more about the domain name and its history. The domain name was acquired via Sedo’s Great Domains auction. The domain name fit perfectly within Hazen’s network of 50+/- coupon related websites. Although the site is no longer generating $50,000 a month, I am told it generated between $35,000 – $56,000 a month for 6-8 months. That’s quite a significant ROI!

According to a Whois search, Hazen Holdings LLC still owns the Coupons.info domain name, and you can see it’s still up and running, although this line of business doesn’t seem to be one of Hazen’s primary focal points these days.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


Reach out to Elliot: Twitter | | Facebook | Email

Comments (25)

    Devon

    Just shows what can be done with nearly any domain name if the work is put in. I’m curious if the site’s decline in revenue was due to a shift in the industry or due to his focused being shifted?

    March 24th, 2013 at 5:04 pm

    Ann

    I really enjoyed reading this, it is articles like this that keeps the rest of us going and going! Thanks soo much for sharing, I never knew this.

    March 24th, 2013 at 5:04 pm

    Jeff Coleman

    Andrew did an interview with DomainSherpa.com back in Jan 2012. See link below for video and transcript:

    http://www.domainsherpa.com/andrew-hazen-couponsinfo-interview/

    March 24th, 2013 at 5:06 pm
    March 24th, 2013 at 5:27 pm

    steven

    Don’t be a sheep

    It’s 50K in a revenue….not profit.

    It doesn’t say what his costs were on advertising and other expenses.

    March 24th, 2013 at 5:53 pm

      Elliot Silver

      Who said it was profit?

      March 24th, 2013 at 6:09 pm

      Tony

      “That’s quite a significant ROI!”

      You sort of did with that statement.

      March 24th, 2013 at 7:44 pm

      Elliot Silver

      Good point, but I assume he did well.

      March 24th, 2013 at 8:09 pm

      @AndrewHazen

      Thanks Steven – you are right, I did have expenses to run the TV spots, but even when I was bringing in $50K+ a month, my expenses never exceeded $18k so I was still making PLENTY of profit!

      @AndrewHazen

      March 24th, 2013 at 9:01 pm

      @AndrewHazen

      Trust me Tony, the ROI WAS there!! I never spent more than $18k a month for ad buys when I was doing $56k a month and there were NO OTHER expenses!!! To me that = “significant ROI”

      @AndrewHazen

      March 24th, 2013 at 9:07 pm

      DNM

      Essentially, you have to spend money to make money. Even if you own great domains, you must capture the right market.

      We see great domains perform poorly. As for Coupons.info, it is one of those high demand niches where people have a need. They want information, printable coupons, and etc.

      I’m sure BlackFriday.info is making a bundle during the months leading up to Black Friday.

      Payday loans involve many scams online. The website PaydayLoans.info is a good website that is trying to help those in need of the right information.

      A lawyer or lawyers dot info domain is also a potential cash cow.

      Dot info domains make great websites. I see that you use multiple domains and spend marketing dollars to generate the $50K per month.

      Good job on making Coupons dot info into a profitable domain.

      March 26th, 2013 at 2:30 am

    Scott

    It should be noted that Andrew stated on the interview that the $56k revenue came from the entire coupon sites network (30-40 websites), not just the domain Coupons.info.

    The domain itself only has 3 indexed pages. It’s basically a landing page to collect emails and market to the audience later.

    March 24th, 2013 at 6:05 pm

      BullS

      It is only a site with lots of landing pages like Parking.

      There is a lot of money spend on advertising by him.

      Guerrilla marketing, black/white SEO tactics.

      coupon.info should piggy back on the site traffic.

      March 24th, 2013 at 6:38 pm

      Charles Christopher

      During the 6 to 8 months Andrew speaks of, COUPON.INFO was parked at NameDrive.

      Lets just say the revenue during that period makes me believe Andrew numbers. :)

      Thanks Andrew! And thanks for not taking us up on the price we offered to sell you COUPON.INFO for. The PPC rev was FAR more, plus we still have the domain. :)

      March 25th, 2013 at 10:18 pm

      Charles Christopher

      By the way Andrew, be nice to share stats with each other. I suspect we might both learn something new. Elliot knows how to contact me if you are interested. Thanks!

      March 25th, 2013 at 10:52 pm

    Morgan Linton

    Love it! Always been a big fan of Andrew’s, also shows how you don’t need the perfect exact-match domain either. Some of his coupon sites are things like AllPizzaCoupons.com and AllJuiceCoupons.com.

    Thanks for sharing Elliot and huge congrats to Andrew who shows that while the domain is important, it’s the business, and more importantly the leader of the business that counts.

    March 24th, 2013 at 7:07 pm

      @AndrewHazen

      thanks Morgan – appreciate your feedback and kind words!! And you’re right, the domain is a strong component of success BUT it’s not the only thing and great business acumen can take you A LOT further!

      For those who think it cost a tremendous amount of $$ to run the tv ads; think again, especially when you know how to media right (GRIN)!

      Keep up the great work yourself Morgan, I am a big fan and CANNOT wait for your new business to disrupt the marketplace!!

      @AndrewHazen

      March 24th, 2013 at 9:05 pm

    Paul

    Good point Steven.

    March 24th, 2013 at 8:24 pm

    steven

    Andrew,

    If you made money and did well, congrats!

    I’m confused how you spent 18K on advertising and claim to have made a nice monthly profit but your no longer doing those monthly numbers? From my experience with coupons, you loose money on the initial conversion and the profit shows when you factor the lifetime value of the customer on subsequent purchases.

    There has to be more to it than you bought the site, SEO’ed it, spent money on advertising and boom made a killing but now your not. 2 plus 2 is not adding up.

    March 24th, 2013 at 10:12 pm

      @AndrewHazen

      The revenue was ALL from Google Adwords -that’s it! Each ‘click’ I got paid!

      March 25th, 2013 at 8:23 am

    steven

    Oh yea…NO OTHER Expenses?

    Who was adding, deleting, and modifying the links that needed to be changed? Who was negotiating commissions and working with the different programs? Ad buys require time. Who was handling the day to day? Time is money :)

    March 24th, 2013 at 10:15 pm

      @AndrewHazen

      Steven –

      It was ALL Google AdWords revenue – no need to negotiate commissions, etc. Each site had three different positions of Google AdWOrds and I got paid each everytime those ads were clicked. There was NO day to day. I bought air time on the first day of each month and that was it. Yes, the other 50+ sites were optimized but that was done years ago and not within the past two years when the revenue came in!!!

      Make sense???

      March 25th, 2013 at 8:25 am

    Jamie Zoch

    It’s sad you have to “prove” and defend yourself Andrew! Reading the comments above almost felt like you were on trial…

    Adwords makes a lot of people/companies money, Google included.

    It takes knowledge, guts, money, luck and knowing people to make money IMO.

    Why has revenue likely dropped? The coupon craze has dropped.

    March 25th, 2013 at 9:59 pm

    Tony

    Not at all. For once, people are exhibiting critical thinking instead of believing what they read online. Kudos to the readers.

    March 26th, 2013 at 12:21 pm

    Ross

    @Andrew. Why did you really stop it? Once it’s setup, couldn’t it be left running by itself? Great Passive income for charity.

    Or was it because its not really adding value to the internet, not something to be proud off. As you weren’t really offering coupons, basically you were getting people using your business smarts to head to your website and click on the adsense adverts, that are coupon related. The process worked which as an entrepreneur yourself, that was what your more interested in than the actual money making side of it as your already a millionaire?

    Just my thoughts. Not trying to offend you, or did google tell you to stop or cancel your adsense account? From fraud adsense clicking. Just trying to suss it out.

    Mr coupon.info above should copy the concept, proven money making concept. Why not…

    March 26th, 2013 at 5:54 pm

Leave a Reply

Name *

Mail *

Website