Direct Ad Sales on Websites
Direct advertising sales can be the greatest source of revenue for a website. Instead of relying on Adsense or other advertising network where you are paid per click, it generally makes sense to seek out advertisers based on the target audience for your website. You can usually sell advertising at a monthly rate, which will yield much more than Adsense ever could, as you can set the price higher than your monthly Adsense revenue.
Having a great domain name is very important to your ad sales, especially for up and coming websites, as it adds instant credibility for first time visitors. Additionally, advertisers in that niche can usually determine the target audience based on the domain name, and are happy to sponsor a website that covers their industry. Because of the vast difference between Adwords and Adsense bids and pay per click rates , advertisers tend to pay much more than publishers receive, making it a better deal for both parties. Once the website is developed and has a following, the domain name is less important, as the content will be key and trust is already established.
For local websites, it is fairly easy to add specific categories and seek out exclusive deals with a single business for each industry. While most people I know will build content on a page and allow an advertiser to sponsor it with a banner ad or branded wallpaper, some people allow the advertiser to create his own page. On one of my websites, I worked with a local photographer and traded her a page on the website for use of her images throughout the site. This is a mutually beneficial deal as my site looks much better with top quality images, and she gets great publicity.
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