Directi, Tucows and Namecheap Form Alliance for .Online

Three leading companies in the domain space announced that they have teamed up to apply for, and ultimately manage, the .Online gTLD string. Directi, Tucows, and Namecheap independently applied for the .Online gTLD along with three other companies: Bitter Frostbite, LLC (Donuts), i-Registry LTD, and Dot Online, LLC.

The press release announcing the news gives a good explanation about why the group decided to partner up on .Online:

The three companies each bring significant capital to the table to launch and operate the .online registry. They bring a wealth of experience and capabilities, from registry management to wholesale distribution to retail service. Perhaps most importantly, they bring enormous global reach. Between their wholesale and retail operations, Directi, Tucows and Namecheap combined reach over 40 million small businesses and other hosting customers around the world.

 

Tucows applied for a total of eight gTLDs, Namecheap applied for one gTLD, and Directi (via Raddix Registry) applied for a total of 30 gTLD strings.

I think we are going to see other partnerships formed in the coming days and weeks. ICANN has encouraged applicants to consider teaming up on gTLD strings, and it will likely save applicants considerable time and money instead of competing at auction.

These three companies are deeply entrenched in, and supportive of, the domain investment space.

Press Release follows:

TORONTO, March 27, 2013 /CNW/ – As part of its New Generic Top Level Domain (gTLD) program, ICANN has accepted nearly 2,000 applications from prospective registries who would like to manage their own TLDs (letters to the right of the dot). Now, applicants for the same TLDs have begun to compete, negotiate, and, in some cases, join forces to ultimately produce one winning bid.

The first such alliance was revealed today, when domain industry veterans Directi, Tucows and Namecheap announced that they would work together to manage the .online registry.

Directi and Tucows are probably best known for their wholesale platforms and the large, global domain name reseller channels they manage. Namecheap, a top-ten retail registrar, is best known for its strong consumer brand and emphasis on customer service.

The three companies each bring significant capital to the table to launch and operate the .online registry. They bring a wealth of experience and capabilities, from registry management to wholesale distribution to retail service. Perhaps most importantly, they bring enormous global reach. Between their wholesale and retail operations, Directi, Tucows and Namecheap combined reach over 40 million small businesses and other hosting customers around the world.

“This partnership makes perfect sense for us and it makes perfect sense for .online registrants,” said Directi CEO & Founder, Bhavin Turakhia, Tucows CEO Elliot Noss and Namecheap CEO Richard Kirkendall at the exact same time, a powerful display of partnership and an impressive achievement considering the time zone differences. The CEOs continued, “Between the three of us and all our properties, we know we can deliver an outstanding .online experience to resellers and end users in every corner of the world.”

About Directi
With over a decade in the internet industry, Directi is a $350m+ group of businesses, providing various web products and services to millions of global users. Directi businesses include ResellerClub, LogicBoxes, BigRock, Skenzo, Media.net and Radix Registry. Over 1000 employee strong, Directi currently has 5 offices across 4 countries. Directi businesses rank amongst the fastest growing businesses worldwide in their corresponding industry segments. For more information, please visit http://directi.com.

About Tucows
Tucows is a global Internet services company. OpenSRS (http://opensrs.com) manages over fourteen million domain names and millions of value-added services through a reseller network of over 13,000 web hosts and ISPs. Hover (http://hover.com) is the easiest way for individuals and small businesses to manage their domain names and email addresses. Ting.com (https://ting.com) is a mobile phone service provider dedicated to bringing clarity and control to US mobile phone users. YummyNames (http://yummynames.com) owns and operates premium domain names that generate revenue through advertising or resale. More information can be found on Tucows’ corporate website (http://tucows.com).

About Namecheap
Namecheap is a Los Angeles-based ICANN accredited domain registrar founded in 2000 by CEO Richard Kirkendall. With nearly 1 million satisfied clients and over 3 million domain names under management, Namecheap is one of the top ten domain registrars in the world. Find out more by visiting us at http://www.namecheap.com.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

1 COMMENT

  1. “On March 18, 2013, Uniregistry was informed that the Department of Justice has declined to issue a business review of various private gTLD contention resolution mechanisms. In making its decision, the Department emphasized that no private party, including ICANN, has the authority to grant to any other party exemptions to, or immunity from, the antitrust laws. The decision means that the Department of Justice reserves its right to prosecute and/or seek civil penalties from persons or companies that participate in anti-competitive schemes in violation of applicable antitrust laws.”

    Is working together to circumvent the auction process an antitrust issue? That will be for the DOJ to decide.

    Brad

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