Do Real Estate Agents Get It?
As I mentioned yesterday, I’ve had some good success selling geographic (city/town .com) domain names lately. In many cases, I emailed real estate agents in the area offering to sell the city or town .com domain name to them rather than to domain investors, and the response rate was horrible. In fact, I only received a couple replies in total.
Based on this, I have to ask if real estate agents get it when it comes to generic geographic domain names. The one reply that actually gave me a bit of insight was, “the domain name is too broad” which makes some sense, but considering that I hadn’t even mentioned the price, it doesn’t really make a lot of sense to me. If the name was cheap, why not take the broad domain name and use it for more narrow purposes?
In some cases, I’ve noticed real estate agents own some great city or town .com names, but even some of those people don’t seem to “get it.” Case in point, a Realtor who owns a bunch of town .com domain names wasn’t interested in buying one of my domain names in his area (he was the second reply with just a “no thanks”). This was a town that is listed on his website as an area he services, and he has listings in that area. When he replied that he wasn’t interested in buying, I figured he might want to sell some of his names, so I asked if he’d sell his names, and he said no to that as well.
If the guy doesn’t think the names are valuable enough to buy more of them (he didn’t even ask the price of my name), why wouldn’t he be open to offers to sell these assets that aren’t valuable enough to buy? It just doesn’t make a lot of sense to me.
I know people either use direct navigation or search engines to research the cities and towns in which they are considering a move. A Realtor could use a .com geodomain name to supply information on real estate and town information, and it would probably rank high in the search engines for the search term. IMO, this would be good for lead generation, and it would certainly be easy to remember on a business card or yard sign.
This leads me to the question asked in the title of this post – do real estate agents get it when it comes to domain names?
What has your experience been?
Reach out to Elliot: Twitter | Google + | Facebook | Email