Does Your Domain Name Suck?
Al lot of people (myself included) look at some of their domain names and wonder why end user companies aren’t interested in buying certain domain names. Instead of thinking like a savvy small business owner or corporate titan, we think like domain investors, which isn’t always a good thing when it comes to selling domain names.
I think we must put ourselves in the shoes of our potential buyers. Ask yourself the following question about a domain name you’ve been trying to sell, and maybe you’ll see why you’ve been unable to sell it.
“If I was in the _____________ business, would I want to pay a domain owner $x thousands of dollars to buy the _________.whatever domain name, when I can hand register ____________.whatever for just $10 from that company with the hot girls in Super Bowl commercials?“
Many (if not most) business owners don’t tend to think of domain names as essential elements of their business. Not even business who predominately work online always think that a good domain name is critical to the success of their business. Most want to build a solid brand online, and that is different from using a generic domain name.
Think how a business owner would think, and tailor your sales pitch appropriately. You may find that your sales will increase.
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