Domain for Sale Landing Page Discussion | DomainInvesting.com
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Domain for Sale Landing Page Discussion

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Domain for sale landing page design is a popular topic. Most parking service providers offer their own purchase/inquiry/offer landing pages, some with customizations and others without them. There are templates to use and companies like Efty that offer landing pages for users to sell their domain names.

Some people prefer to use their own landing page design. I have been using my own inquiry/offer landing page, and I have made tweaks to it over the last couple of years. I’ve tried quite a few things to generate more offers and sales, including the following tactics:

  • BIN pages with the price front and center and a link to go into escrow
  • Offer pages with minimalist design
  • Information about domain names on offer pages
  • References and recommendations to give assurance to prospective buyers

I’ve always thought less is better when it comes to these types of landing pages. My thought is that a prospect that has either clicked a link to inquire about a domain name or someone who landed on a domain name to see if it was being used does not need to be convinced that buying the domain name is a good idea. Similarly, someone who only knows that domain names cost $10 at GoDaddy will not likely spend 4, 5, or 6 figures on a domain name, even with compelling copy.

Truth be told, the majority of offers I receive on names like Travels.com, Stallion.com, and Lilac.com is under $100, likely due to people not knowing that domain names like these are worth significant sums of money. I have always felt that sharing information about domain values is likely a waste of space on the landing page.

Interestingly, Mike Mann commented on his company’s (Domain Market) landing page design, and he thinks the text is helping to increase sales:

Mike’s company has sold millions of dollars worth of domain names, and Mike has a ton of experience fielding offers and closing domain name sales. It is very possible that he has sold more domain names than anyone else. As such, I would defer to his expertise on landing page design, so this is definitely something to think about when creating a landing page.

For the sake of comparison, I have shared the top section of one of Mike’s landing pages (Obey.com) and one of my landing pages (Travels.com). Click through to see them more clearly. I invite you to share your thoughts.

obey-com

travels-com


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (25)

    todd

    Travels.com goes to a Uniregistry lander.

    September 8th, 2016 at 10:40 am

      Elliot Silver

      I linked to the landing page, not the parked page.

      When you click the inquiry link at the top, you are taken to my landing page.

      In reply to todd | September 8th, 2016 at 10:45 am

    Alex DaCosta

    I also have created a new design for my domains and I am still testing and changing things around but overall, I am seeing more offers.

    check out http://betterhamburger.com

    September 8th, 2016 at 10:42 am

    Mark

    Hi Elliot,

    -The old saying in direct marketing is still true, “The more you tell, the more you sell.” Long copy works and Mike’s new design might be proving the point.

    -The Inc 500 logo appears to increase credibility.

    -The link to testimonials also adds to a solid sales message.

    September 8th, 2016 at 11:48 am

    todd

    I suppose it makes sense if it makes some money parking but if not then it could be confusing for the buyer. I have always like directly to the point type landers.

    September 8th, 2016 at 1:26 pm

      Elliot Silver

      I agree and it does.

      In reply to todd | September 8th, 2016 at 1:33 pm

      todd

      I have always wondered why parked pages are not more attractive. instead of having word links it would make sense from a marketing perspective to have an actual logo link instead of just random text.

      Having the logo links for Hotels.com, Trivago, Kayak, Priceline etc……I would think would convert far better than just having words. Obviously with parked pages the words are randomly created and fairly targeted for the masses of domain owners names but it would be great if it could be more personalized for great domains that definitely create traffic.

      In reply to Elliot Silver | September 8th, 2016 at 1:42 pm

      Frank

      there have been parking companies trying that
      and stopped doing so

      and are no longer around

      whypark .com

      for example

      In reply to todd | September 9th, 2016 at 4:29 am

      todd

      I tried whypark and it wasn’t like that. If done correctly, targeted logo ads will convert better than random text.

      In reply to Frank | September 9th, 2016 at 10:45 am

    M. Menius

    I really like Mike’s lander. The narrative is actually helpful. I like that the narrative is contained at the bottom so you get the relevant details positioned up top, and can scroll down for more if interested. The graphic & layout are nice overall.

    September 8th, 2016 at 2:05 pm

    John Harrison

    I started building my own landing pages earlier this year as I began to reach out to prospective end users. I felt I needed a home for my domains. I give 6 points of interest about the domain without going into too much detail although I agree that you’re never going to persuade someone who isn’t looking to buy the name in the first place. I used to have some BIN links to Escrow but removed them recently. An example of what I have can be found at http://www.app.guide

    September 8th, 2016 at 5:16 pm

    John

    I didn’t think it would be so definite to me, but you need to obey Mike Mann’s .com marketing strategy, Elliot. Your lander works against you despite the intrinsic value of the domain. That’s not good, not for you and not for all. You can and should give this domain the kind of lander it deserves, which is more like Mann’s. Travels is a truly great domain, singular notwithstanding, and the lander packaging still makes a difference despite the intrinsic value, because it diminishes and detracts. You would be better off with just the parking page itself and an email of form-only link. I’m actually surprised the Travels lander would be like that. Less is definitely less this time, though I also like “less is more” whenever possible.

    September 9th, 2016 at 12:13 am

      John

      or form-only* (typo)

      In reply to John | September 9th, 2016 at 12:16 am

      John

      :)

      In reply to John | September 9th, 2016 at 12:18 am

      Frank

      I don’t like the travels com lander either
      but not because its “less”
      but because its not adding value
      its boring

      and I agree it reduces the subjective value of the domain

      In reply to John | September 9th, 2016 at 4:31 am

      Elliot Silver

      I don’t mind the boringness. I want people to fill out the form and hope to work out a deal.

      September 9th, 2016 at 7:00 am

      Elliot Silver

      A major reason I posted this is because I think Mike is one of the smartest guys in the space, and what he says holds significant weight for me.

      September 9th, 2016 at 7:01 am

    Frank

    I really think same way as you Eliot,
    I will not convince a random visitor to buy a domain based on a lander

    but I may get a better pice with a professional look

    September 9th, 2016 at 4:34 am

    todd

    I think it would be better to post a screenshot of Obey.com now and Obey.com then so people can really see side by side what Mann is talking about.

    September 9th, 2016 at 10:46 am

    168

    What I appreciate the most with Mann’s approach is listing pricing.
    If the industry adopted this approach as a whole consumer awareness of value would increase organically via comparisons, improve consumer confidence, reduce low offers,
    and increase average sales prices for everyone.
    It is much easier to point consumers to Listing comparisons vs Past Sales as we all know 20-30% go unreported and in other markets difficult to validate sales.

    Make offer just isn’t a globally accepted concept in “Market places” outside of this industry.
    It is globally accepted to haggle or negotiate at any time which in effect produces the make offer scenario with less resistance.

    Different descriptive terms are also emerging which I believe adds to consumer confusion.
    Domain
    Domain Name
    Domain Asset
    Digital Real Estate
    Digital Property
    Brand Asset

    I think the terms Asset, Property add better organic value in the minds of consumers vs the others. Less explaining to do.

    Alex,
    I really like the betterhamburger.com page. The simplicity, contrast, bullet points, intro.
    I think it would be better not to list a gmail point as the others are impressive
    and the last sentence in the intro isn’t necessary.
    Instead maybe a reinforcement call to action like, Buy, Lease, Collaborate,
    Make me an offer !
    Cheers

    September 9th, 2016 at 12:32 pm

    Marius

    Having the same text on thousands of domains is a big NO! Google calls this duplicate content and sooner or later the domains might get penalised. The whole idea is to make them ranking well in organic searches so why adding the same text over and over? Mike probably needs to hire a content writer to write unique descriptions for each of the domains…

    September 14th, 2016 at 9:21 am

      Frank

      @marius

      the duplicate content rules is ment for duplicate content at the same domain
      as far as I am informed
      so the same content won’t be shown in search results in more then 1 apage of your website

      all other infos are based on selling you seo

      it does not hurt to have the same “buy me” text on all of your domains
      in terms of seo

      you won’t rank for any keyword anyway other then the domain name itself
      which you still will rank for

      In reply to Marius | September 14th, 2016 at 9:30 am

      Marius

      Hi Frank,

      Thanks for the input. I’m not going to debate but I’ve been involved in SEM/SEO since 2003 and trust me I know my stuff. Thousands of different domains, all of them with the very same text…that’s not going to work.

      Here is Google’s duplicate content definition:

      “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.”

      Note the “within or ACROSS domains” ?

      Now how would you feel as a buyer who paid 5 figures for an already penalised domain from Mike Mann? Don’t know…not my problem, just saying …

      In reply to Frank | September 14th, 2016 at 2:37 pm

      Frank

      I do same thing
      but you can see all my domains listed in google

      duplicate content is a myth
      that helps to sell seo

      In reply to Marius | September 14th, 2016 at 2:44 pm

    Marius

    Well, your opinion and I respect this.

    First you say “the duplicate content rules is ment for duplicate content at the same domain as far as I am informed”

    and a few hours later “duplicate content is a myth” … well you do the math here :)

    Now back on topic … I’d go for Elliot’s landing page anyday … better no content (or very little) than duplicate content… just my 2c … hope this helps people reading this and planning to setup their own landing pages.

    September 14th, 2016 at 2:54 pm

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