Domain Holdings Brokering DN.com | DomainInvesting.com
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Domain Holdings Brokering DN.com

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Domain Holdings is currently brokering the DN.com domain name, and I assume this opportunity might be of interest to companies in our business. Not only is DN.com an excellent short domain name, but it could obviously be used by a domain name company because of the DN abbreviation. The asking price of DN.com is $750,000.

DN.com appears to be owned by Verio. The company’s main offering is web hosting services, although they also sell domain names as well. According to Screenshots.com, the DN.com domain name was previously used by Verio, although it appears that domain name sales were not the primary objective of the former DN.com website (granted this is an old screenshot). The domain name currently forwards to a Domain Holdings inquiry page.

In my opinion, DN.com could be used by a domain registrar or reseller to exclusively sell domain names. It could also be used by a company to sell domain names in the aftermarket. One nice thing about this type of domain name is that if the business doesn’t work out, the domain name has significant value and could be re-sold. I like this domain name but I have zero interest in providing products or services to domain investors.

Here’s what Domain Holdings broker Giuseppe Graziano had to say about the domain name in his brokerage email this morning:

We have received an enormous amount of traction for the domain (read: incredible offers) and the final day has come to submit an offer for DN.com. The deadline is 12 PM EST – if you are interested, simply reply to this email with the amount you would like to offer (hint: it has to be VERY close to asking price) and I will make sure the offer will be presented to the seller on time.

If you’re interested in the name, contact Giuseppe directly or reach out via the DN.com landing page.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (23)

    John

    Why not $5 million?
    6 figures for these 2 letter names after recent sales seems low.
    7 figures for the name to the right buyer is not a stretch

    July 1st, 2014 at 11:02 am

      Elliot Silver

      I assume if others felt that way, the name would already be sold.

      I do think the price is fair and would consider making a purchase if I had any desire to get involved in this space. As mentioned, I have no interest in selling products or services to other domain investors, so it wouldn’t make sense to buy this domain name.

      In reply to John | July 1st, 2014 at 11:02 am

    John

    A lot of international Hot money chasing assets right now and with interest rates staying low for a while it may only get hotter before it cools off
    If equity markets keep rising more mid to large public companies will have more currency for acquisitions.
    Could there be other buyers in different industries? Current of future public companies who want it?
    If I owned it I would hold out for more
    Will be interesting to see how it plays out

    July 1st, 2014 at 11:11 am

    Meyer

    “Could there be other buyers in different industries?”

    That was the first thing I thought, I wonder if there is a major corp. that could use it? (digital, data, diamond, Dutch, Dallas, Detroit, Denver, defense, design) (network, national, news, newsletter, nurse, northwest)
    There are many major companies around the world that we don’t know about.

    But, as Elliot stated, most likely it will be used by someone in the domain category.

    If it sells in the $ mid/high 6 fixtures, the buyer got a diamond at a fair price.

    July 1st, 2014 at 11:42 am

    Leonard Britt

    Interesting domain though most players in this space with the resources to acquire it probably already have too much invested in their brand to want to rebrand (i.e. Godaddy, Namejet, SEDO, etc). It is a really nice domain though so best wishes to the seller in finding that unique buyer.

    July 1st, 2014 at 11:45 am

    Shane Cultra

    Great name. I think it sells at close to that number

    July 1st, 2014 at 1:07 pm

    Mike

    Marriage of two stupid parties. First, the domain owner is broke or dumb to ask just $750,000 for LL.com name (talking about end-user sale). Then, the broker is primitive to release a post http://www.domainholdings.com/are-we-in-a-bubble/#.U7L5uf0g-M8 where they claim LL.com are worth about $230k – which is (a) totally BS, (b) about 30% of asking price of LL.com they are brokering.

    I hope this will sell to someone smarter. Anyway, this listing cause damage to all other LL.com owners, as the real end-user value of LL.com is in my opinion in range of $3MM-$8MM.

    July 1st, 2014 at 2:16 pm

      Giuseppe

      Hello Mike and thank you for your comments.

      I would like to clarify that in my articles, the prices that you read are “floor prices”. A “floor price” is the threshold at which you can instantly liquidate a domain in case you would like to sell it in a short time frame.

      A “floor price” is much different than “value”, which is an arguable concept and might very well be a much higher number. I think it was well stated in the article, but if it did not appear clear to you I apologize.

      Going back to the numbers, the reason why I quoted $230k as floor price, it is because at that moment there were comparable assets for sale at the same price. In my newsletter from today instead I quoted $280k as floor price of LL.com. Why? Because LK.com sold for $287,500 on the 4th of June (not with Domain Holdings, for the record).

      Hope this clarifies, and wishing you a nice evening.

      In reply to Mike | July 1st, 2014 at 5:45 pm

      Mike

      Giuseppe, you have quoted $230k, not $280k. Pointing to “floor” pricing is unfair and very misleading technique.

      In reply to Giuseppe | July 2nd, 2014 at 8:00 am

    Mike

    Elliot, http://www.DN.com redirects to landing page that shows Michael McConville to be a broker for this name, not Giuseppe Graziano…

    July 1st, 2014 at 3:13 pm

      Elliot Silver

      I received the email from Giuseppe who is also a broker at Domain Holdings. I asked Alan Dunn (SVP at DH) if I could publish the article, in case it was a private listing not meant for publication.

      In reply to Mike | July 1st, 2014 at 3:16 pm

      Mike

      Giuseppe Graziano is an author of the article claiming LL.com to be valued at $230k, so they probably replaced him for this listing with someone else not involved in that ash.

      In reply to Elliot Silver | July 1st, 2014 at 3:20 pm

      Elliot Silver

      I am sure he can provide evidence for his opinion. For example, DL.com sold at auction in the last year for lower than that # https://domainnamewire.com/2013/10/31/dl-com-sells-for-210689-twitter-stock-symbol-domain-doesnt-sell/

      In reply to Mike | July 1st, 2014 at 3:27 pm

      Mike

      Just because you can find one name to be sold for low, it does not mean that all other names are worth that amount. He is a rat that cares just about his commission and because cheap stuff sells better and easier, he is claiming LL.com names are worth just fraction of theirs real value. Jerk. Shame on him. Period.

      In reply to Elliot Silver | July 1st, 2014 at 3:31 pm

      Elliot Silver

      I found several marketed in the last couple of years in the $250-500k range, but I don’t know if they sold nor do I know if they sold at ask or for less. Out of respect for owners of the domain names, I am not going to publish LL.com asking prices because some may have been private listings and there is no sense in doing that.

      IMO, brokers and sellers come to an agreement on where they want to price their names. there are many mitigating factors involved with pricing domain names, and some of those are specific to the buyer.

      July 2nd, 2014 at 9:06 am

      Elliot Silver

      I can find more… busy at the moment… #USMNT

      In reply to Mike | July 1st, 2014 at 3:32 pm

      Giuseppe

      Hi again Mike. The reason why Michael is on the lander, is because each client at Domain Holdings is followed by a single account manager.

      Michael represents the seller of DN.com, therefore all email inquiries for the name go directly to him. Nonetheless, since we work as a team, we all work to find buyers for our clients, regardless of who is the account manager. This is why I listed DN.com in the newsletter that Elliot received. Hope this answer your question.

      PS Elliot, thanks a lot for alerting me to reply to Mike :)

      In reply to Mike | July 1st, 2014 at 5:52 pm

      Mike

      Not that busy that you would not be able alert Giuseppe…

      In reply to Elliot Silver | July 1st, 2014 at 6:44 pm

      Mike

      Giuseppe, now explain why you block 99% of all comments posted for your blog. If you don’t want people comment your post, disable comments. Otherwise it is nothing else just silly business. Have a good one.

      In reply to Giuseppe | July 1st, 2014 at 6:46 pm

      Elliot Silver

      Easy to click the send email button on my iPhone to let Giuseppe know there are comments for him but not as easy to do research.

      Here’s one very quickly – QY.com – $100k http://www.dnjournal.com/ytd-sales-charts.htm

      This is low on my list of priorities. #1 is hanging out with 2 year old before she goes to bed. Will try to find more examples later. Several LL.com names under $500k have been marketed, but sales (or not) weren’t reported publicly, and I am not going to publish private offerings that were made to me because that’s not nice.

      In reply to Mike | July 1st, 2014 at 6:54 pm

      Giuseppe

      Hi Mike, I am happy to publish any comment that stimulates discussion on our blog. I do respect a lot “market intelligence” and if anybody believes that LL.com are worth $3-8M, and provides solid arguments for his/her opinion by using respectful language, I do not see why the comments should not be published.

      I actually linked the articles of Shane Cultra and John Poole in my newsletter who politely disagree with my article and I loved the arguments that they brought.

      In the future if you ever have issues publishing a comment that respects the criteria I mentioned above, just shoot me an email (you can find it on domainholdings.com) and I will be happy to look into it for you.

      In reply to Mike | July 2nd, 2014 at 9:14 am

    John

    Someone should buy this name and hire one of the agents from Million Dollar Listings NY on Bravo TV. That Fredrik Eklund has a huge international following of real estate buyers. There has to be other top agents in real estate who could do the same. A lot of the record prices in real estate in NY are being driven by the Chinese.

    July 1st, 2014 at 3:36 pm

    JP

    Would love to have it but DN.BIZ will just have to for now! $750k seems cheap for a great domain like that but there are surely other things I should spend $750k on first lol.

    July 1st, 2014 at 4:26 pm

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