Domain Investor to Domain Developer
While I haven’t stopped domain investing by any stretch, I have been spending quite a bit of time on development. From Tropical Birds, to Lowell, to Burbank, and soon to Torah, I’ve been learning as much as I can about development. Even with my severe lack of technical and programming knowledge, I’ve been able to learn enough to tread water with the help of my developer, a few friends, and Dreamweaver.
The purpose of development is to drive traffic to the website with compelling content, and either sell ad space or use Adsense to generate revenue. A parked domain name can be great if the domain name receives traffic. It’s a very low maintenence way to generate revenue from a domain name, and it’s perfect for someone with hundreds of domain names. However, if and when possible, I am a firm believer that development is critical.
A friend of mine, Steven Kennedy, is also a domain investor with some great domain names in his portfolio. Recently he decided to spend a day building out one of his domain names, SpiderMonkeys.com. Steven did a considerable amount of research on spider monkeys for his articles, and he used xsitepro2 (a web design program) and xheader (a header creation program) to build the custom site. Steven is monetizing it with Adsense banners. In my opinion, the site looks top quality, and it only took a day to create.
Not only will Steven be able to retain the visitors who type-in his domain name, but he will attract new visitors through search engine results. Google and Yahoo like content. With a little bit of link building, some additional keyword research, a bit of SEO work, and time, Steven will have a website that receives much more traffic and hopefully additonal revenue. It took him a day to do this, and it’s something everyone can do.
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