Analysis of URLs in Super Bowl Ads |
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Analysis of Domain Names in Super Bowl Ads


Marketing Land published an article covering the use of hashtags and urls in 2017 Super Bowl commercials. By Marketing Land’s calculation, domain names appeared in 26 of the 66 Super Bowl ads (39%) and hashtags appeared in 20 of the 66 Super Bowl ads (30%). I took a bit of a deeper dive to look at the usage of urls in this year’s Super Bowl commercials and share what I found.

In the Marketing Land article, there was a table showing the order of advertisements along with columns documenting whether the advertiser used a hashtag, URL (domain name), Twitter, Facebook, or Instagram in their commercial. This morning, I watched all of the Super Bowl commercials that used a domain name, as noted in the Marketing Land table.

The full list of advertisers and the domain name used in their commerical is below. Here’s a snapshot analysis of the types of domain names that were used in the 2017 Super Bowl commercials:

  • .com – 24
  • .org – 1
  • new gTLD extensions – 1 (.movie)
  • Tagline / call to action / made up / off-brand SB domain names (like – 4

Domain names used in 2017 Super Bowl commercials:

  • American Petroleum Institute –
  • Godaddy –
  • World of Tanks –
  • Buick –
  • Logan – Logan.Movie
  • T-Mobile –
  • Sprint –
  • WeatherTech –
  • Alfa Romeo –
  • Fate of the Furious –
  • SquareSpace –
  • Wendy’s –
  • Toyota Mirai –
  • 84 Lumber –
  • T-Mobile –
  • It’s a 10 –
  • Baywatch –
  • T-Mobile –
  • Wix –
  • King’s Hawaiian –
  • T-Mobile –
  • Nintendo Switch –
  • Mercedes –
  • Alfa Romeo –
  • Sprint –
  • Proactiv –

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (5)


    Thanks for the info Elliot!

    February 7th, 2017 at 2:57 pm


    Nice little investigation and very interesting.

    Looks like a couple of hyphen domains in there.

    February 7th, 2017 at 8:08 pm

    Leonard Britt

    Interesting analysis – no .Net, .CO or .TV and of hundreds of new TLDs, only one made the cut. I was a little disappointed at the number of ads which showed no domain at all – made it seem like many brands do not view domains as important to their branding.

    February 7th, 2017 at 8:59 pm


    I don’t know if they were local spots that aired only in our area, but I remember seeing an ad for Scientology that was shown twice during the game and made reference to their .org domain.

    That “religion” has a major presence in one of the major cities in our region, which is why I am not sure if they were only shown locally, especially since they were not mentioned in the linked article.

    February 8th, 2017 at 6:50 pm

    Omar Negron

    Thanks for the info Elliot!

    Nice breakdown.


    February 12th, 2017 at 9:51 am

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