Domain Roundtable Auction Preview |
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Domain Roundtable Auction Preview


Jay Westerdahl and the Domaintools staff has released the preliminary list of 450 domain names scheduled for the Domain Roundtable auction on August 15th, in Seattle, Washington. Judging by the massive amount of comments on the various blog threads written by Jay, I would imagine that they received close to 100,000 domain name submissions from which to choose 450. As I posted in the comments section of the Pick The Winning Domains thread started by Jay, I was baffled at the comments from people who submitted their names. Just based on the sheer amount of comments (and presumably emails, too), Jay and his staff certainly had their hands full.

What were people thinking by submitting hundreds of domain names, when the auction was going to only include 450? If a person can’t pick out their top 10-20 names (maximum), they probably should be investing their money elsewhere. Needless to say, the preliminary list has been released, and here are some of my thoughts:

Great Names – Low Reserves! – $165,000 – $3,000 – $25,000 – $1,000 – $25,000
(All of my names, but don’t have a need to over-sell them)

Great Names – Reserves Way Too High! – $70,000 (Cool name, but not for $70k) – $149,000 – $200,000 (Unless David Blaine attends, no magician is paying $200k for this) – $75,000 (If the response to this on Ebay is an indication, it’s priced way too high) – $120,000 – (Good name, but I don’t see any artists shelling out big $$ for this one) – $179,000 – (Maybe the plural would be of interest to a book seller, but I can’t see the singular going for this price) – $100,000 (No side or top advertisers on Google for quoted phrase, Ovt with extension of only 149, and a $100k sales tag? Pass.)

Head Scratchers at Any Price?! – (How can you have a TYPO in a live auction?) – (Since when was “fishes” an acceptable term) – (Names needing a definition as a note shouldn’t be included) – (Less than 50 results on all of Google for this term) – (Maybe would be ok…) – ( would be good –, not so much) – (Since when do people ski in Seattle?) – (What is this?) – (Isn’t selling a TM proof of bad faith?) – (This is a case where an extra letter kills all value) – (Is there another kind of orgasm with which I am unfamiliar?) – (Ummm… no) – (What’s special about 20%?) – (Unless I am missing something, this isn’t good) – (Hmmm seems like a typo of – not good) – (What’s a full clock?)

I don’t see as many huge names as I have seen at TRAFFIC, but most of those seem to end without a sale. There are many decent names at reasonable prices, so I expect to see a good amount of names sell. Making it through 450 names in a live auction is very optimistic though.

While I wish Jay the best success with this auction, I am somewhat concerned that he will not be able to fulfill all sales. Without an agreement signed by the sellers, there is little that will force them to sell should the prices be less than they want, or should they sell elsewhere. I hope this issue is addressed between the time the list is finalized and the day of the auction.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (3)


    Your breakdown was very interesting. Well said.


    August 3rd, 2007 at 9:03 pm

    Ron Bennett

    I’m the one selling

    In regards to Ebay, it’s important to note the auction still has over 2 days left…

    Plus as of this moment is the ONLY domain listed in the .com domain catagory at Ebay with multiple bids over $3K.

    In fact, out of those 2600+ Ebay listings, only has bids far higher than any other currently listed – top bid is rapidly approaching 5-figures.

    That alone speaks volumes about value … it’s definitely worthy of the reserve being listed in the Domain Roundtable auction.

    August 4th, 2007 at 1:09 am


    dubious quality on MANY of these domains. jay should have limited each entrant to 10-20 entries for consideration. i’ve got a portfolio of over 2000 names, but submitted only 8, and none of mine have even been reviewed yet! i think jay has been overwhelmed by those who simply submitted their entire portfolio, hoping for a hit. consequently, he’s got a bunch of turkeys on the list, and is missing out on some of the best domains.

    August 5th, 2007 at 10:51 am