DomainTools CEO Comments on Pricing Changes
I use DomainTools’ portfolio of domain name tools daily. DomainTools offers an unrivaled Whois history tool coupled with outstanding domain name monitoring tools. There are other domain name tools out there, but my job as a domain industry publisher is greatly aided by DomainTools, as evidenced by the hundreds of references peppered throughout this website.
Earlier today, DomainTools announced a change to its pricing and membership structure that will increase the membership cost. According to the email a few people sent me, “The price for Personal membership is $99/month or $995/year.” This is significantly higher than most domain industry customers have been paying for many years. The company provided a discount code for customers for the first year, but the price is still considerably higher.
Having known DomainTools CEO Tim Chen for many years, I reached out to him and asked if he could comment on the change. Here’s what Tim told me today:
“DomainTools’ business has changed dramatically over the last few years. In response to enterprise customer demand we have pivoted very heavily towards data and tools for cybersecurity threat intelligence and incident response. Make no mistake, we value our individual domain professional customers and each year of the 7 years I have been here we have opted *not* to affect any legacy membership types, in some cases honoring Silver Members paying $12 a month for nearly unlimited access to our data. But the complexity of managing a multi-tiered retail model with disparate membership types dating back to 2001 had become challenging. And the data systems we run today are more costly than 5 or 10 years ago. So we made the very very difficult decision to create a singular individual membership type that we felt we could support and at a price point that we could stick to for many years to come.”
As a publisher with a relationship to DomainTools for many years, I am fortunate to have complimentary access to DomainTools. As such, I don’t think it would be fair to opine about whether or not others should continue to use the service once these changes are implemented.
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