Donald J. Trump Files UDRP for Trump.NYC
According to the World Intellectual Property Organization (WIPO) website, Donald J. Trump has filed a UDRP for the Trump.NYC domain name. The UDRP is case #D2015-0293. Trump.NYC was registered in November of 2014.
Trump.NYC appears to be registered to a company based on Fifth Avenue in New York City. At the present time, the domain name resolves to a default GoDaddy landing page. There are PPC links on the page, but they appear to be pretty random.
According to an article published on Crain’s New York Business that covered the sale of .NYC domain names, Trump.NYC was won at auction for $280.
Mr. Trump and his company are familiar with the UDRP process, as they are protective of the Trump brand and how it is used. The company has filed (and won) UDRP proceedings for several domain names, including TrumpWine.com, TrumpLogos.com, TrumpIce.com, TrumpLending.com, TrumpLoans.com, and others. Mr. Trump also won a cybersquatting lawsuit in March of 2014.
Although the “Trump” name and branding is famous in New York City (and throughout the world), it will be an interesting case because “trump” is also a commonly used dictionary word. Since the Trump.NYC domain name doesn’t seem to be used right now, it could be difficult to prove bad faith.
We’ll see how this proceeding plays out.
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