Done Deal: Web.com Completes Network Solutions Acquisition | DomainInvesting.com
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Done Deal: Web.com Completes Network Solutions Acquisition

23

Web.com put out a press release this evening announcing that the deal to acquire Network Solutions has been approved and finalized. The deal, valued at approximately $576 million ($405 million in cash and 18 million shares of Web.com common stock), was originally announced in August, and it comes on the heels of Web.com’s acquisiton of Register.com in June of 2010.

This acquisition triples Web.com’s customer base, and it will allow the company to offer cross-sells and up-sells to customers. In total, there are now about 3 million “subscribers.”  According to David Brown, chairman and chief executive officer of Web.com. “This transaction more than doubles our revenue, triples the size of our customer base, and provides the expanded scale to invest greater resources in growth and branding initiatives.”

I am interested in learning more about the branding initiatives that were mentioned by Brown. Register.com and Network Solutions have built solid brand names over the last 15+ years, and they have arguably more consumer recognition than Web.com.

Do you think the company should re-brand under one unified name, or do you think it makes more sense to operate under different identities?


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (23)

    jp

    Web.com is a better name. Slowly rebrand over many years, at least 5.

    October 27th, 2011 at 8:15 pm

    Uzoma

    This has the feel of AOL purchase of Time-Warner….. like the tail wagging the dog? Do you think Elliot?

    October 27th, 2011 at 9:24 pm

    fx

    smart move.
    keep all 3 brands
    lotsa pricing power and upsell synergies there

    October 28th, 2011 at 3:38 am

    up.biz

    Considering the brand awareness operating under different brands will be a better decision.
    Otherwise re-branding all the companies under one name called web.com will be much far better option.

    October 28th, 2011 at 4:06 am

    NewDotCom.com

    Existing customers can love for something specific brand of these 3 brands.

    Surely 3 brands!

    October 28th, 2011 at 7:18 am

    JL

    Traditionally Web.com does not re-brand. We all live under the umbrella of Web but mantain our Indentities. If you go to Web.com you can see the many companies in the family. It works very well actuallly. We pull from each others strenghts.

    October 28th, 2011 at 8:07 am

    Jason Walker

    I’m all for a slow brand re-alignment. Keep as is at the moment and change from within first.

    Then, when ready, re-brand.

    Otherwise you’ll end up losing people scared of the big big corporate giant trampling all over them!

    October 28th, 2011 at 8:28 am

    Duras

    Im ready to sell WelcomeToInternet.com
    Regards

    October 28th, 2011 at 2:35 pm

      Elliot Silver

      @ Duras

      I am sure you are but “welcome to internet” isn’t even grammatically correct. “Welcome to the internet” would be the grammatically correct term.

      October 28th, 2011 at 2:35 pm

    NewDotCom.com

    @ Duras

    Amazing, I have for sale: http://www.Welcome2.Net
    Whois History: archived since 1999-01-28

    Good Luck with your Sale!

    October 28th, 2011 at 2:48 pm

      Elliot Silver

      @ New

      Welcome3.net is eagerly awaiting your purchase… currently available for hand registration :)

      October 28th, 2011 at 2:49 pm

    NewDotCom.com

    @ Elliot

    Thank you Elliot! :) But not interested in this domain, no sense!

    Welcome2.Net (Welcome to Internet)

    October 28th, 2011 at 2:55 pm

    Duras

    Thanks Mr. Silver, but in “the” internet-era nobody cares about “the”. Internet is too popular and not anymore specific.(“part of me, you, etc)
    Sorry I interrupted the comments flow..
    Regards

    October 28th, 2011 at 3:05 pm

    Duras

    And I respect it, of course

    October 28th, 2011 at 3:16 pm

    Uzoma

    Hi Elliot,

    As you know I keep hand registering domains daily, even tho most gems, one word category killers have been taken, there are still some non-category killers left.

    So, can you give me an appraisal on:

    SuitInsurance.com

    (I know that LawsuitInsurance.com is better, but it’s taken). I intend to develop this one myself.

    Thanks

    October 28th, 2011 at 3:23 pm

    Elliot Silver

    @ Uzoma

    Sorry, doing appraisals was a one time thing, and this isn’t related to the article in any way.

    October 28th, 2011 at 3:24 pm

    Uzoma

    Okay, sorry about that.

    October 28th, 2011 at 3:32 pm
    October 28th, 2011 at 3:33 pm

    Uzoma

    BTW Elliot,

    I just registered two mo domains, one is a branding, they are:

    Pornitics.com
    VoiceParody.com

    I will develop both myself as well. They’re not for sale

    October 28th, 2011 at 4:29 pm

    duras

    Oh what have I done…:)
    Sorry Mr. Silver

    October 28th, 2011 at 5:33 pm

    Uzoma

    LOL Duras.. you make your point quite vividly

    October 28th, 2011 at 6:01 pm

    Duras

    Thanks to Mr. Silvers blog we can develop ourselves a little bit and not only as domainers.
    Lol everybody

    October 28th, 2011 at 6:34 pm

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