Donuts Video Airs on Discovery Channel
The video embedded below aired on The Discovery Channel yesterday at 7:30am Eastern and then again at 7:30am Pacific.
Mason Cole, Vice President of Communications and Industry Relations at Donuts, told me this was a “produced feature about what Donuts is doing with namespace expansion.” I asked him about who the company was targeting, and he told me that “[t]he target audience is primarily businesses, but really anyone who would be in the market for a relevant, meaningful domain name.”
I think general awareness about the new gTLD domain name extensions has been lacking for the most part, and getting the message out there is important for registries.
Have a look at the video and let me know what you think.
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