Driving Traffic with Facebook Places
I want to share a little “trick” if you own a directory website that lists public destinations or places, and it may be able to help drive targeted traffic to your website.
In a fashion similar to Google, Facebook has something called “Places,” which includes the address, a map, phone number, website, and fields for other information that can help people learn about the place. These public and sometimes private places are locations that Facebook users can visit and/or tag/check-in. In most cases, there aren’t owners of these places pages, so there’s no real moderation.
I’ve found that many dog parks are listed as places. When I search Google, DogPark.com listings are often in the top ten results, as are competing websites, and a Facebook Places listing. In most cases, the Facebook places listing has a field for “Add Website.” I’ve been adding the dog park url on DogPark.com to these dog park places listings, and it should help drive traffic to the website.
I think this could potentially be a good traffic opportunity for people who have directory websites that list public places and locations. It benefits the place and also benefits my website as well.
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