Dunkin Beat Starbucks…
But will Starbucks get the last laugh? Dunkin’ Donuts has a new campaign running on television and online touting the results of a national blind taste test in which Dunkin Donuts coffee apparently beat Starbucks coffee.
The most interesting part of this to me is that Dunkin’ Donuts chose to use the url DunkinBeatStarbucks.com, which is probably something that Starbucks won’t particularly like. I don’t recall another time where a huge company chose to use a direct competitors’ trademark in its domain name.
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