Enom: Build Your gTLD Watch List
Enom is getting customers ready for the deluge of new domain extensions that will most likely be available at some point in the near (possibly) future. The company currently has a small pop up just after the log in screen, and there’s a “New TLDs” link in the top menu when logged in to an account.
When you click on the “Watchlist” link in the drop down menu, there’s a space to enter domain names, and customers are encouraged to “Enter a list of new TLDs or domains to watch. We’ll send you instant alerts every time the status of a Watchlist item changes, so you can place your order first. Get started now!”
Beneath the space to enter domain names, there is a list of 332 gTLD extensions. One thing I noticed is that a considerable amount of Donuts’ gTLD application extensions are on the list. This isn’t a surprise because Donuts Co-Founder and CEO Paul Stahura is the founder of eNom.
Making consumers and small businesses aware of the new extensions will be a key to adoption. Having a prominent presence at domain registrars will be critical in growing a registrant base. It’s smart that eNom is already preparing its customers for the new gTLDs, and strong registry / registrar relationships is going to benefit companies like Donuts.
Have you noticed other domain registrars preparing customers for new TLDs?