ESPN Acquires CollegeFootballPlayoff.com Domain Name

ESPN Acquires CollegeFootballPlayoff.com Domain Name

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CollegeFootballPlayoff.com WhoisAccording to a report from the Associated Press on Yahoo, “The Bowl Championship Series will be replaced by the College Football Playoff.” Interestingly, it appears that ESPN is now the registrant of the matching CollegeFootballPlayoff.com domain name.

It appears that the plural CollegeFootballPlayoffs.com is owned by an unrelated entity, and it currently shows a generic Go Daddy PPC landing page. Perhaps they will purchase this domain name as well, since there will likely be some confusion when people visit the url.

CollegeFootballPlayoff.com was originally registered back in 2001, and it currently sports a creation date of October 2003. Prior to being owned by ESPN, this descriptive domain name was owned by someone in Spokane, Washington. The registrant was listed as “N/A,” and that registrant was listed as the owner until February.

On March 20, 2013, the new registrant of the domain name was listed as DigitalDNA, a company that among other things, acquires domain names on behalf of clients. According to its about us page, “DigitalDNA partners with clients to pinpoint, acquire and leverage the digital properties that will yield the maximum potential return on investment (ROI), while at the same time helping clients sell properties that are no longer important to their company’s branding efforts.” I believe the company is affiliated with Fairwinds Partners.

It’s interesting to me that ESPN owns the domain name rather than the organization that oversees that College Football Playoff. The registrant for the Bowl Championship Series domain name (BCSFootball.org) is Bill Hancock, who is the executive director of the Bowl Championship Series. According to a report on Philly.com, ESPN has the television rights through 2026.

Thanks to Mike Berkens for an assist on this. According to Mike, it “doesn’t really matter who owns the domain or the rights to it as long as the Gators win every few years.”


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (1)

    Adi Weitzman

    Is there an idea what the price was for?

    April 24th, 2013 at 4:55 pm

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